Email Marketing Landing Page Best Practices (6 Tips)
The statistics are in, and they consistently report that email marketing produces a higher ROI than any other digital channel. An effective email marketing campaign must marry a strong message with a high-converting landing page. But what does…
A Guide to Powerful and Easy Basic Marketing Strategies | Clickback
Developing a marketing plan isn’t easy. There are a lot of moving pieces involved, and it can be daunting to consider all of them. Luckily, there are a number of basic marketing strategies you can use to build a solid foundation. We’re going to outline them for you, along with tools you can use to […]
How to Grow Your B2B Email List Quickly and Easily | Clickback
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
Mass Email Marketing: Dead Channel or Secret Weapon? | Clickback
When you Google “mass email marketing”, you’ll find some pretty contradictory information. Two of the headlines at the top of my page: Mass Email Is Dead. Try This Better Marketing Strategy Instead, and Mass Email Marketing Is Not Dead: Tips for Winning. The former is a 2019 HubSpot article – makes sense that an inbound-marketing platform would […]
Cold Email Marketing Software: What to Look For
If you’re reading this and you’re hunting for cold email marketing software, congrats – you’re already looking into one of my most effective and underused tools for B2B marketing. Like any channel, cold email has its pitfalls, tricks, and best practices. One big difference is that picking the right (or wrong) software to use can […]
Email Strategy: Choosing Email Campaign Types Wisely
Email campaign strategy relies on the concept that “different strokes for different folks” will allow marketing messages to hit (and resonate with) different buyers, differently.
The Key to Improving Email Deliverability | Clickback
Here are 5 things you can do to improve email deliverability and the likelihood that your email message will get into your recipients’ inboxes.
How to Use HubSpot and Cold Email Without Breaking ToS | Clickback
If you’re a HubSpot user and you’re looking to start sending cold email marketing, it’s natural to want to use their awesome email platform. The problem is HubSpot and cold email don’t mix. The key to cold email success is using a high-quality purchased list, and HubSpot’s acceptable use policy prohibits purchased lists (it’s paragraph […]
Why a Valid Email Address List is Essential for Deliverability | Clickback
Having a valid email address list is an essential precaution to take when it comes to outbound email marketing. Sending to a third-party list of non-verified email addresses not only results in poor deliverability, but you could…
Top B2B Marketing Solutions That You Can Implement Right Now | Clickback
As a B2B Marketer, you’re faced with a number of challenges – and potentially exciting B2B marketing solutions. One of the most common challenges you’ll face is “how do you grow the business?” How are you going to bring in the leads that your sales team can convert into customers which translates into sweet revenue […]
