The Ultimate Guide to Improving Email Marketing Across the Board | Clickback
Ah, email – where would marketing be without it? It’s been a mainstay of our profession forever, and it’s not going away anytime soon. So why do many companies still fail to drive strong results with it? Surely it’s been thoroughly demystified by now. It has – right here. Strap in, folks, this is going […]
Understanding Your Email Deliverability Rate – Everything You Need to Know
In the world of outbound email marketing, it’s crucial to understand what happens to your email messages after they’ve been sent. To properly calculate the success rate of your email campaign, you need to know what your email deliverability rate is. There is a lot going on behind the scenes of your outbound…
Building a Cold Email Template for Digital Marketing
Everyone likes a shortcut, especially when it makes things better, not worse. Email templates are a great example – they can take a lot of the pressure off of creating content. The problem with finding templates on the internet is that there are so many, and it’s very tempting to just paste the template into […]
B2B Cold Email Strategy : Everything You Need To Know
Experiential marketing – that is, making your marketing activities an experience for your target audience, instead of something you spout at them hoping they convert – sounds a lot like a B2C-exclusive tactic. It doesn’t have to be, though. In fact, it shouldn’t. Making your audience actively engage with your marketing makes your brand much […]
Email Deliverability: What It Is and Why It’s Critical
Quite simply, the reason marketers care so much about email deliverability is because at the end of the day, messages that land in the junk folder will never…
Is Buying a B2B Email Database Worth It?
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
The Complete Guide to Buying and Using Targeted B2B Email Lists | Clickback
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
How to Create Catchy Email Subject Lines
The subject line often gets the short end of the stick when it comes to time investment. It’s easy to focus on creating awesome email content, crafting a message and a powerful call to action, and leave the subject line as an afterthought. First impressions matter, though, and the subject line is your introduction to […]
Persuasive Email Marketing Techniques to Get Those Conversions | Clickback
This article was originally posted in July 2020 and has been updated to reflect new insights and data. As a marketer, persuasion is our profession. Our whole job boils down to “get people interested in our product or aware of our brand” and that extends to email marketing as well, of course. It can be […]
Email List Building: How to Grow Your Database Virtually Overnight | Clickback
Building a B2B email list can be tedious. People are often very precious about their email addresses – these days, everyone knows handing over your email means you’re going to start getting marketing messages. So when someone hands you theirs, you’ve got a chance to build a long-lasting relationship. Unfortunately, growing your email list can […]
