Why a Valid Email Address List is Essential for Deliverability | Clickback
Having a valid email address list is an essential precaution to take when it comes to outbound email marketing. Sending to a third-party list of non-verified email addresses not only results in poor deliverability, but you could…
Top B2B Marketing Solutions That You Can Implement Right Now | Clickback
As a B2B Marketer, you’re faced with a number of challenges – and potentially exciting B2B marketing solutions. One of the most common challenges you’ll face is “how do you grow the business?” How are you going to bring in the leads that your sales team can convert into customers which translates into sweet revenue […]
B2B Email Marketing: Average Open Rates (Cold and Opt-In)
If you’ve begun to dig into email marketing, chances are you’ve noticed it’s a much deeper topic than you might expect. B2B marketers have it rough – getting people to open emails can be hard. The first step to mastering email marketing is understanding your metrics. The second step is knowing how to act on […]
Clever Email Marketing Segmentation Techniques You Can Use Right Now | Clickback
Email marketing is one of the best tools any marketer has in their belt. Knowing how to segment email lists for higher engagement, is a skill that takes time, experience and know-how.
Developing a Rock-Solid Email Engagement Strategy
Engagement can be a source of frustration for marketers. When your email campaigns just aren’t getting the engagement you want, it’s sometimes disheartening. There are two pillars of engagement: your content itself, and your strategy for handling engagement falloff. Let’s look at how you can achieve great email campaign engagement, and strategize for when it […]
How to Create the Best Performing Email Subject Lines
You can have the single most compelling email content ever created, and it’ll do you no good if your subject line is weak. Often overlooked and treated as an afterthought, your campaign’s subject line is actually critical to your success. If your cold campaigns are making it to inboxes, you’ve successfully knocked on the door. […]
Generate More Leads with Effective Outbound Email Marketing
You can’t scale your B2B business without a healthy dose of new leads entering the funnel. With the right approach, an outbound email marketing campaign can keep your brand top-of-mind with your…
How to Jump the Hurdle of Creating Cold Call Emails
Who says that you have to cold call? Cold call emails can do the same track. And, with the right training it may even be a top-producer of leads.
What’s the Ideal Marketing Email Length for Cold Campaigns? | Clickback
Writing a great email campaign can be really challenging. You’ve got an arsenal of awesome selling points to back up your amazing product, but if you include them all, your email’s three pages long. It feels like a balancing act. What do you include to drive clicks and conversions – without making a wall of […]
7 Email Marketing Hacks to Multiply Your Impact
The Article ‘7 Email Marketing Hacks to Multiply Your Impact’ was originally published in 2019. It has been reworked and modernized for 2022. Email marketing gets talked about non-stop. There’s a ridiculous amount of information out there – much of it contradictory – and it can be hard to sift through it all. It’s no […]
