The inexperienced think, “email is dead.” They think emails don’t get read. Emails don’t help businesses generate leads. And only simply add to the already cluttered inbox. Or, end up in a recipients’ junk or trash folder. Well, we hate to burst these naysayers’ bubble, but they are just plain wrong. Now that isn’t to say there aren’t some who still send old-fashioned “batch and blast” campaigns to untargeted lists, feeding these views. But if done correctly, email can be your top lead generation channel. And if you use an email sending software like Clickback it can help propel your business forward. In fact, Circle Research cites 42% of businesses naming email as one of their most effective lead generation channels. Additionally, a recent study by Radicati Group reports that there are 3.6 billion email accounts. A number that will increase to 4.6 billion come 2016.