This may be one of many blogs you’ve read about how to make money with email lists—both opt in and bulk lists. If so you’ve probably read about compelling offers, clever subject lines, limited time techniques—and more.

If your company sells products through complex buying and selling processes, none of the above “best practices” are helpful. You need to have quality data to generate quality leads and increase revenue. And there is no question that the best email list to make money from is one you’ve crafted and built on your own. But the process to home-grown lists can take years. It involves lots of resources, money and time – which many businesses are in short supply of. The best approach to making money with email lists is to buy data from a reputable third-party source.