Everywhere you look in today’s culture, everyone is glued to their phones. Texting, calling, selfies, tweeting or emailing, the daunting 143 million smart phones used in the US are always on and always active (B2C). And that’s why marketers are integrating them into their lead generation strategies.

In fact, 81% of users who read emails on their mobile devices attribute to 71% of purchases. This result is part of a survey conducted by Sensible Marketing, a full-service digital marketing agency.  This data proves that as a tactic, email still reigns supreme and that the biggest motivator for email is to drive awareness, leads, and engagement by going where your audience is – on mobile devices.