The reason these companies struggle with lead generation is because they’re focusing on generating leads solely through social media and inbound marketing. These tactics require a lot of time, effort and money in order to generate leads. While they may be able to generate a high amount of leads, the process can take years – which is way too long.
Lead generation can be faster, easier, and cheaper, and it is thanks to purchased data. Purchasing contacts delivers results…fast. It is the most effective way to generate leads and grow lists. Using purchased data in Email Lead Generation software allows B2B companies to reach a larger pool of contacts quickly and safely.
Purchased Data: Not as Scary as It Sounds
Many people stay clear of purchased data because it’s been given a bad name. The negative hype is mainly from marketing automation and email marketing software providers who don’t allow their users to send to purchased lists. They’ve made the majority of people believe that since they don’t allow it, no one does.
Because of these misconceptions, most marketers are unaware of the many benefits of purchased data. They unfortunately believe purchasing data is illegal, that purchased lists only contain bad emails, and that there’s no safe way to send to purchased contacts. All of which are untrue.
Because marketers don’t believe they can send to purchased lists, they turn instead to social media and inbound marketing to generate their leads. While these tactics are somewhat successful in generating leads, they aren’t as successful as sending to purchased lists. Social media and inbound marketing require a large staff to create content and run social media pages, and it takes a long time to generate leads through these methods. Finally, without extremely high-quality content, leads may not be generated at all.
Purchasing data, on the other hand, is fast and easy. Getting started is as simple as connecting with a quality data provider. Within a few days you can receive a list of contacts specific to your target audience. Purchasing data is also very inexpensive. A single contact can cost between just $0.30 and $0.60.
And of course, purchasing data results in a larger number of contacts. The number of contacts you’re able to purchase is infinite – you could buy hundreds, thousands or even millions. While inbound marketers have to wait for contacts to come to them, purchasing data means you can buy as many contacts as you want.
Email Lead Generation: The Missing Link
Did you know, 42% of businesses name email as one of their most effective lead generation channels? We know email is a powerful lead generation tool, and when used correctly it can generate multiple new leads.
Purchased data only seems like a bad strategy to marketers, because they believe there isn’t a software program that will let them send to purchased contacts. It’s true that marketing automation and email marketing software won’t, but Email Lead Generation software will.
Email Lead Generation is the missing link to making purchased data work for your company. Our software is the only software designed to send to purchased lists. We even partner with quality data providers to ensure you receive an excellent list of contacts to use for generating leads.
Our software also goes above and beyond to make sure you have a safe and secure email campaign experience. We send off our own IPs and domains so yours aren’t at risk of being blacklisted. Our hygiene features clear your list of spam traps and invalid or out of date emails so you have a clean list to send to. Finally, we add an opt-out option and corporate mailing address in each footer to ensure every campaign is in accordance with CAN-SPAM compliant laws.
Overall, we know the more contacts you reach, the more leads you can generate. That is why purchased data is the most effective way to generate leads. Simply put, it allows you to reach more people faster than cold calling, and generates leads faster than social media and inbound marketing. The sooner you generate leads, the faster you can start turning those leads into customers.
If you’d like to learn more about Email Lead Generation sign up for a one-on-one demo today. We’ll show you how you can start generating leads quickly with purchased data.
