If you want to fill the funnel with qualified sales leads, there’s no quicker way to jumpstart the process than by buying email lists. A reputable provider can work within your set parameters to provide a list of leads targeted not only for your industry, but also for your specific needs.
But once you have that list, you need high quality bulk email software to ensure optimal email deliverability.
Bulk Isn’t Bad
Bulk email gets a bad rap, but when done correctly it can help generate qualified leads at a rate that just isn’t possible with traditional inbound marketing techniques. The problem is that when most businesses attempt bulk email marketing, they go about it the wrong way. This not only sets them up for failure, but it can also land them on a blacklist or—worse still—the wrong side of the law.
Use Right Tool for the Job
The truth is your typical email service provider just isn’t equipped to handle purchased lists. They don’t have the tools to properly clean the list or help you segment data for use in a meaningful way. That’s why most ESPs won’t even allow you to use an acquired list—doing so can earn you a ban.
Remember, ESPs use shared IPs and domains, so one bad list can bring down the entire system. Since they’re not equipped to properly validate your list, they’d rather not take the risk. With quality bulk email software, you can eliminate that risk, reach out to unlimited potential leads and convert cold contacts into warm B2B leads.
Enjoy Clean, Deliverable Data
Bulk email software allows you to clean up your acquired lists before starting your campaign. Each email address is validated, and spam traps and moles are identified and eliminated along with bad data to ensure optimal deliverability. In turn, bounce rates go down and open and click-through rates increase.
Take a Safer Approach
Bulk email software is designed for sending to cold contacts, and every measure is taken to ensure that the process is 100 percent CAN-SPAM and CASL-compliant. Plus, you don’t have to worry about being suspended or blacklisted. Unlike typical ESPs, bulk email software uses dedicated domains and IPs to distribute your campaign, so even if there is a problem, your online reputation remains unscathed along with your corporate IPs and domains.
Integrate and Expand Your Reach
Best of all, bulk email software can be integrated with your current marketing, sales and recruitment software. This enables you to leverage a connection with unlimited potential leads to quickly and continuously fill the sales funnel through automated drip marketing and permission-based segmentation. Once leads are qualified, let the nurturing begin!
If you’re serious about leveraging purchased email lists, you need high quality bulk email software. Take your first step today by downloading our free Email Leader Generation software demo.
