In our last article on API integrations, we discussed how companies that manually import lists unnecessarily spend time and money on a process that can be easily automated, and how manually importing lists can result in lost business opportunities.
While that article focused on how not using API integrations can negatively impact business, this article will focus on how proactively using API integrations can help you grow your business. Specifically, this article will detail how using API integrations can increase business efficiency by facilitating synchronized communications between software. It will also discuss how Email Lead Generation software complements other marketing software, and can help companies create an end-to-end solution where all marketing software platforms are synched and work together.
Using the Right Software
Many businesses use purchased B2B email lists as part of their lead generation strategy. It’s a smart thing to do, as purchasing a list is a fast, affordable and practical way to instantly grow your list of contacts. Where difficulty arises for most companies, though, is finding a marketing software that lets them safely email their purchased list.
Many companies try using their marketing automation, email marketing or customer relationship management software to email their purchased lists. The issue is these software are exclusively for emailing opted-in contacts – not purchased email lists. Using a marketing automation software to email a purchased list can get your account blocked or banned, and your IPs and domains blacklisted. Most email marketing companies will immediately block or ban your account for even trying to import a purchased list. And most customer relationship management software isn’t capable of sending large-volume email campaigns.
Clickback’s Email Lead Generation software is the only software in the world specifically designed to protect you from the dangers of emailing a purchased list of B2B contacts. By using Email Lead Generation software, you can keep your purchased list separate from your opted-in list, protect your relationships with your other software providers, and maintain the integrity of all of your email campaigns. And, by using Email Lead Generation software’s integration feature, you can bring greater overall connectivity to your marketing and sales efforts.
Synchronized API Integrations
Clickback’s Email Lead Generation software can integrate with nearly any marketing automation, email marketing or customer relationship management software. Based on the unique needs of each company and their marketing departments; synchronized API integrations allow for the automation and seamless sharing of information between two or more software platforms.
Sharing with Your Marketing Software – Once you’ve generated a lead from your purchased list with Clickback’s Email Lead Generation software, your new lead’s contact data can automatically be pushed or shared with your marketing automation, email service provider or customer relationship management software. Once the information has been shared, your marketing or sales team can start progressing the lead through the sales cycle.
Sharing with Clickback – As previously mentioned, it’s important to keep your non opted-in list and your opted-in list separate. But, if you’ve already imported a purchased list into your marketing automation, email marketing or customer relationship management software, once you’ve set up a Clickback account, you can use Clickback’s synchronized API integrations to sync your purchased contacts in your marketing automation, email marketing or customer relationship management software with Clickback’s Email Lead Generation software. You can then use Clickback’s Email Lead Generation software to safely email your purchased contacts and convert them into leads for your business. By clearing your marketing automation, email marketing or customer relationship management software of any purchased contacts, you eliminate risks such as having your accounts blocked or banned, or your corporate IPs and domains blacklisted. You also protect your relationship with your software providers, and increase the overall effectiveness of your marketing campaigns.
An End-to-End Marketing and Sales Strategy
By integrating Email Lead Generation software with your marketing automation, email marketing or customer relationship management software, you are ensuring that you are using the right software for the right purpose – Email Lead Generation software to generate leads by emailing a non permission-based purchased list, and marketing automation, email marketing or customer relationship management software for communicating with your permission-based leads.
Using this approach creates an end-to-end solution so that no matter what your initiative – lead generation, lead nurturing, or database management – your critical information is in the hands of the people who can action it. This efficiency can help you streamline your marketing and sales efforts, help you make optimal use of your resources, save you time and money, and grow you client base and bottom line.
To get a closer look at how you can integrate Email Lead Generation software into your marketing and sales strategies, sign up today for a short demo.
This blog article is the second in a two-part series about API integrations. For the first article in the series, please select – Why Integration is Critical to Marketing Success.
