Buying an email list is the fastest way to grow your list of contacts. But before you buy your list, you need to have a plan in place for how you will deal with the bad email addresses that come with every list.
That’s right. Any purchased list, regardless of who you buy it from, will invariably contain spam traps, moles and outdated email addresses. This should not deter you from buying an email list. In fact, knowing how to handle this issue, and how to follow up with your data provider, can greatly increase your potential return on investment. In this blog, you’ll learn about how Clickback’s Email Lead Generation software is specially designed to ensure the integrity of your list, and use it to generate warm B2B leads.
The Contacts on Your Purchased List
Most of the email addresses on your purchased list will function correctly, and will have real, live users on the other side. However, some of the contacts on your list will be spam traps, moles and outdated email addresses. If you attempt to email the contacts on a purchased list using software not designed specifically for that purpose, such as marketing automation software, these risky email addresses could cause you significant issues, such as having your IPs and domains blacklisted. Your marketing automation provider could also suspend or even outright ban your account. Blacklisted domains and IPs and suspended accounts are business interrupters and can take a considerable amount of time, money and resources to correct.
It’s not worth the hassle. Especially when you consider the fact that a purchased list degrades in quality at a rate of 30% annually. This is simply due to the people on your list retiring, changing jobs, abandoning email addresses and other innocuous factors. Knowing this, you don’t have time to spend trying to figure out how to start communicating with your list of contacts. You need a service that can ensure the health of the email addresses on your purchased list, and allow you to safely and effectively email them so you can start converting cold contacts into warm leads immediately.
You could pay a third-party provider to do this, but that’s an added cost and another supplier to throw in the mix. And even if the supplier gets your list up to speed, you still need to find a way to safely send emails to your list…
Making Your List Healthy
Email Lead Generation software is the only software that conducts a comprehensive series of health and risk checks on the contacts on your purchased list, and allows you safely send emails to those contacts so you can turn them into warm B2B leads.
It’s a simple process. Once you’ve established your Email Lead Generation account, simply import your purchased list into the software, and Clickback will automatically conduct a set of health and risk checks on each email address at no charge. Every email address goes through this process to determine the validity of each email address, and to remove spam traps, moles and invalid email addresses. The result is a high-quality list of real business professionals that you can email and turn into leads for your company. Emailing a healthy list means lower bounce rates and deliverability issues, and increased chances for success for your Email Lead Generation campaigns.
To make it even sweeter, once your list has been imported into our software, if we, for example, find 100 contacts that are either spam traps, moles or invalid email addresses, you can go back to your data provider, and let them know that 100 addresses were invalid. The majority of data providers will provide you with replacement contacts for those found to be invalid or unusable.
How Clickback Can Help
Buying a list is one of the fastest ways to grow your list of potential leads. With Email Lead Generation software, you can ensure that every contact on your list is a real, live person that you can communicate with. Once the health of your list has been established, you can quickly develop your Email Lead Generation campaigns and start converting your cold contacts into warm leads.
To learn more about how this state-of-the-art software can drive more leads to your funnel, sign up for a short, one-on-one demo today.
