Email is a low-cost, effective marketing tool that has the ability to offer big pay-offs. While building a good list takes time, it’s also important to ensure your list is cleaned. Verifying email addresses one-by-one is time consuming. And many marketers don’t take the time to verify email address on their list. Failing to check each email address can result in unrealistic expectations and profit loss, holding you back from achieving your marketing goals.

Verify Email Address – The Importance of Cleaning Your Email List

Why is it so important to clean your email list periodically? Because it’s common for email lists to contain dead email addresses. In fact, your target audience often has multiple email addresses, and over time, they abandon addresses they don’t use any more. And – as humans, we make mistakes. Which is why email addresses are sometimes misspelled, leaving you with an incorrect email address on your list.

In addition to dead email addresses, lists often include honeypots, throwaway domains, bots, and spam seeds that can corrupt your list. Failing to discard dead addresses could even result in your IP address being blocked or your email service provider preventing you from sending out bulk campaigns. In short: verify email address on your list for best results.

How the Cleaning Process Works

With software that uses list verification services, the email address on your list is checked for duplicate domain names. If found that an email address has syntax errors or is improperly formatted (ex: @gmal.com), they are removed. A good system will verify email addresses and remove any BOT, black list, spam seed, bogus, or honeypot emails from the list as well. All addresses in your database are validated, ensuring that the address can accept email.

Verify Email Address – Enjoy the Benefits

Cleaning your email list and verifying the addresses on your list offers multiple benefits. Some of the benefits you’ll enjoy include:

• Benefit #1 – Reduced Bounce Rates – When you clean your email address regularly, the invalid emails are removed from your email list, which helps reduce bounce rates. If you send marketing messages to invalid addresses, you’ll end up with “bounce backs.” The more “bounce backs” you have, the more likely you are to have your sender address blacklisted.
• Benefit #2 – Improved Deliverability – Verifying your email addresses also improves deliverability. Narrowing your email list to only valid emails reduces the risk of emails getting lost in cyberspace.
• Benefit #3 – Increase in Conversion Rates – A quality medium or small size list is always better than a large list full of email addresses that don’t work. A clean email list ensures that you’re only sending emails to subscribers that are really interested in what you have to offer, which results in higher conversion rates.

When you spend time and money on developing and executing an email campaign, you can’t afford to waste your resources. A list full of dead email addresses will only hurt your marketing efforts. Using a software that will verify the email addresses on your list can lower costs, increase lead generation while improving the results of your campaign.

For more information on how you can verify email address on your list, visit Clickback today for a free demo.