In order to grow, B2B businesses need to consistently generate leads. However, many B2B companies are frustrated by the costs and time investments required to develop traditional lead generation activities, and also by the slow pace of leads generated by these activities.
Clickback, a pioneering software-as-a-service company, developed its Email Lead Generation software as a more cost-effective and efficient alternative for B2B companies to generate leads. As the only software designed specifically to protect customers from the risks and hazards of emailing a purchased list of contacts, Clickback’s Email Lead Generation software helps companies avoid a variety of time- and money-wasting issues. As this article will show, Email Lead Generation is also more affordable than most other marketing software, and contains numerous features to ensure customers earn an optimal return on investment.
Complimentary List Health and Hygiene Services
One of the realities of purchasing email lists is that, no matter who your data provider is, your purchased lists will contain bad email addresses. Examples of bad email addresses include things like spam traps, moles, and out-of-use email addresses. Sending emails to these addresses using a marketing automation or email marketing software can result in a number of problems, including: poor deliverability for your email campaigns; getting blocked or banned by your marketing software provider; and getting your corporate domains and IPs blacklisted (see below section for more details). You could hire a third-party to remove these bad emails, but that’s an additional expense plus the need to manage another supplier.
All Email Lead Generation software customers have access to Clickback’s complimentary list health and hygiene services. Once you set up your Clickback account, simply import your purchased list into Clickback’s Email Lead Generation software, and every email address on your list automatically goes through a series of health and risk checks. These health and risk checks remove all bad email addresses, ensuring your list contains only healthy email addresses. You also receive a report letting you know how many emails were removed, so you can go back to your data provider and receive replacement emails. Emailing a healthy, risk-free list ensures superior deliverability for your Email Lead Generation campaigns, and greatly increases your chances of turning more cold contacts into warm leads.
Never Get Blocked
Many companies try using their in-house sending platforms, marketing automation or email marketing software to email purchased lists, only to have their accounts blocked or even banned. Marketing automation and email marketing companies take such aggressive action because most often their software is not designed to allow the emailing of purchased contacts.
That’s why, if you’re emailing a purchased list, you need Email Lead Generation software. As the only software specifically created to allow B2B companies to email purchased lists, your Email Lead Generation account will never be blocked or banned for doing so. What’s more, by using only Email Lead Generation software to email your purchased lists, you’re protecting your relationship with your other marketing software providers, ensuring that all of your digital marketing can continue uninterrupted.
And, rather than competing with other marketing software, Clickback’s software actually complements them. Clickback’s Email Lead Generation software can integrate with most marketing software, so as soon as your purchased contacts become leads, their information is automatically shared with your marketing software, allowing your team to start progressing your leads through the sales funnel. By combining purchased lists and Email Lead Generation with your marketing automation service, you can create a comprehensive, end-to-end sales funnel solution.
Overall Affordability
In addition to being the only software that protects you from the risks of emailing a purchased list, Email Lead Generation is more affordable than most marketing software. Maintaining and emailing a list of 100,000 contacts using Clickback’s Email Lead Generation software costs $750 per month*. Compare that to most marketing automation software firms, which charge between $1,805 to $5,595 per month** for 100,000 contacts, and it’s easy to see how Email Lead Generation is the more affordable option.
And, considering that a marketing automation firm will most likely block your account for emailing a purchased list, you risk throwing away a significant amount of money on something that will get you no return anyway. By using Email Lead Generation software, you can spend less money, and use a service that will actually help you turn cold contacts into warm leads for your business.
Email Lead Generation Can Boost ROI
These are only three of the many ways that Email Lead Generation software can save money for your company. Our latest white paper, The ROI of Email Lead Generation: How it Saves You Money, will be launched on Thursday, October 16, and will go into greater detail about how Email Lead Generation can help you generate leads at a fraction of the cost of traditional lead generation activities.
Click here to provide your email address, and we’ll send you an email letting you know when the white paper is available for download. Or, if you’re ready to see how Email Lead Generation can help you start generating leads today, click here to sign up for a short demo.
*Starting base price. Additional pricing and options are available for larger email lists. Pricing subject to change without notice.
**Base price per 100,000 contact records. Does not include add-on features, which would increase price. Information accurate as of date of publication – September 2014.
