Let us guess, your web traffic is up, but your lead generation numbers seem stagnant. What gives?
Well, this is probably because 94% of web traffic don’t inquire. That means no one forms submitted, no emails sent — nothing, nada, zilch. It’s almost painful to think about considering how much work is put into sites.
If only there was a way to track website visitors and recover some of those lost, anonymous, potential leads…
Well, with the right software, you can do just that!
Introducing Clickback WEB
Don’t settle for “average” analytics and traditional marketing programs that provide the basics. With Clickback WEB, get information on how to track website visitors, IP addresses, enterprise company names, and much more.
Our software uncovers the names of small businesses, mid-market and enterprise companies, and also identifies key decision makers within those companies. As a result, you will be able to contact real, human leads directly and make a more personal connection.
How to Track Website Visitors with Clickback WEB
Clickback WEB name names, tracks visitor behavior, score leads based on your personal criteria, and automatically distribute leads to your sales and marketing teams. It also integrates with Clickback MAIL!
Here are some of the key features:
- Daily digest — What’s easier than having potential leads sent directly to your inbox each morning? How about the ability to click through that email and immediately purchase noteworthy leads for distribution? It only takes minutes!
- Scoring capabilities — We can show you how to track website visitors, but how you score them is entirely up to you. For example, a visitor’s glance at the FAQ might not be worth quite as much as repeated visits to an actual pricing or purchase page. How you score determines which leads are warm for marketing and which leads are hot for sales.
- Simple lead distribution — Tack website visitors and distribute those leads to the appropriate parties automatically. Assign leads to specific sales and marketing representatives or use a round robin distribution system to assign leads automatically. You can even create automations to ensure specific parties receive specific leads — for example, trade show leads can be automatically assigned to a specific representative.
- Control who you see — Don’t care to monitor how the competition is interacting with your website? Filter them out! Worried about purchasing duplicate leads? Those can be filtered out, too. Just upload your lists of competitors and current customers, and the system will take those visitors out of the equation, making your dashboard view, reports and daily digest as useful and specific to your business as possible.
