Is your B2B email lead generation (ELG) campaign strategy not producing the number of leads that you require to grow your business?
If your business lacks leads, your chosen email sending software might be the problem, not necessarily the lead generation strategy itself. Because even the most solid lead gen plan can’t work without a sound foundation in place to bring new customers on board.
Keep these 6 tips in mind when building your outbound email marketing campaigns:
1. Do not wait for prospects to come to you
Improve your prospecting and identify real leads. Many marketers are not maximizing their lead generation efforts because they are solely focused on organic list-building as a way to push new leads into the funnel. The truth is, this type of inbound marketing is relying on contacts to find you. What about contacts who aren’t currently in your database?
Maximize your B2B lead generation efforts by reaching out to new leads that know nothing about your business. You can do this by acquiring a targeted industry-specific list that provides you with access to a larger database of unlimited potential leads for your business. This option will allow you to fill your pipeline with new, sales-ready leads much faster so you can drive ROI.
2. Do clean your list
As an email marketer, it’s important to take certain precautions to improve the deliverability of each campaign you send. Because when it comes to sending outbound email campaigns, we know that your competitive advantage is only as good as the email address in your database. Consequently, email lists degrade at a rate of 30% per year.
List cleaning is crucial in order to remove bad email addresses, moles, and spam traps. And ensuring that your list is verified and anti-spam checked can increase your deliverability, lower your bounce rates and improve your IP reputation.
3. Do not keep your contacts in one list
Batch and blast messages are dated and won’t yield the results you’re looking for. Instead, create a direct one-to-one personalized message to better connect with your audience. It will cut through the inbox clutter and boost open rates and conversions. But good content is just one part of the equation.
To get even better results, for your outbound email campaigns, segment your list based on each audiences’ unique pain points. Because content that’s tailored, targeted and personalized towards your unique buyer personas will stand a better chance of generating new leads for your business.
4. Do invest in the email subject line
Carefully crafted subject lines will boost opens and click rates. But it doesn’t just stop at the subject line. You need to invest in content development that your customers and prospects can really use. Offer valuable resources such as white papers, reference guides and topical e-books to connect with readers.
It’s the fresh, new ideas that position your organization as thought leaders in the eye of your audience and it tells potential leads exactly why they received the email. Such focused email campaigns will not only drive results but convert cold contacts into new leads and sometimes even close a sale.
5. Do track metrics
After you send your campaign out, set a benchmark to increase improvement. Then measure open rates and click-throughs on each campaign sent. From there you’ll be able to analyze metrics to determine performance and validate what type of content appeals to your audience the most. This will allow you to continue to provide value. After tracking results, adjust and re-evaluate and re-test to continually improve performance.
6. Do use Email Lead Generation software
Mixing cold contacts into an email sending platform designed for opted-in email marketing, such as a marketing automation or email service provider software, can be detrimental to your email campaign’s success. Instead, use Clickback’s Email Lead Generation software. It’s proven to turn your cold contacts into warm leads.
And once an email recipient converts into a lead, they’ll leave Clickback’s software and seamlessly integrate into your marketing automation, email service provider, or customer relationship management software. You can then nurture, send promotional material or have your sales team follow up.
Integrating Clickback’s ELG software into your lead-generating email campaign strategy is a must in order to be more effective at connecting with cold contacts, pushing new leads quicker into your funnel and growing your business faster.
