Email is hands-down one of the most effective ways for B2B companies to generate leads. And the numbers don’t lie. A study from MediaPost found that in 2014, 87% of marketers have used or plan to use email for lead generation. Another study from the Direct Marketing Association found that email generates a return on investment of 4,300%. These are some pretty impressive figures, to say the least.
The fastest way to generate email leads is to buy a list of email addresses from a data provider and send cold emails to the contacts on that list. But marketers, salespeople and recruiters need to take caution. Improperly emailing a purchased list can cause problems for your business. So what’s the right way to do it?
Clickback MAIL was designed to generate email leads by sending effective outbound email marketing campaigns to a cold list of industry-related contacts.
The history of generating leads using email
Before the creation of the Clickback MAIL software, salespeople, marketers, and recruiters had no way of safely emailing a purchased list of contacts. Many people tried (and still try) to use either a marketing automation or email marketing software to email the contacts on a purchased list. Neither software is designed to allow this sort of marketing.
Email marketing firms simply won’t let you do it, and marketing automation firms can ban or suspend your account for even trying it. In addition, sending emails to a purchased list of contacts with a marketing automation software can also result in your IPs and domains being blocked or blacklisted, which can hamper your ability to send even the simplest communications.
Marketers, salespeople, and recruiters know that buying email lists gives them unprecedented access to a potentially limitless number of contacts. They also know that email is an incredibly fast and affordable way to communicate with their audiences. The challenge has always been combining the two.
In 2011, Clickback developed Clickback MAIL, a software specifically designed to allow people to generate leads by sending emails to a purchased list of contacts. Email lead generation gives marketers, salespeople, and recruiters the opportunity to quickly and efficiently make direct contact with hundreds of thousands – even millions – of people, depending on the size of their lists.
This unprecedented access to potential leads represents a tremendous opportunity for businesses to quickly, efficiently and affordably build their list of leads, and ultimately paying clients.
Where non-permission-based email fits in the sales and marketing process
Outbound email marketing is designed to fit at the beginning of the sales and marketing process. After identifying your audience and purchasing your list, you can use the Clickback MAIL software to send emails to that list and start filling your funnel with B2B email leads.
This is where a marketing automation or email marketing software can come into play. Clickback’s software complements these tools by integrating with them (customer relationship management software, too) so that your leads can be imported into your existing system automatically, allowing you to begin nurturing or progressing them through the sales cycle immediately.
When you use to email to attract a steady flow of leads, and marketing automation or email marketing software to nurture or retain them, you’ll create a comprehensive, end-to-end system for business growth.
The best way to strategically use Clickback MAIL is to develop a long-term plan. By creating weekly, bi-weekly or monthly campaigns, you can help to ensure a steady flow of leads to your funnel.
Getting started is easy. Simply sign up for a short demo – it’s free – with one of our sales reps, and we’ll tell you everything you need to know about this state-of-the-art software.
Learn more about generating B2B email leads on our blog:
Why a Valid Email Address List is Essential for Deliverability
The Hidden Factors Affecting Deliverability of a Cold Email Campaign
