Everyone loves inbound marketing, right? It’s relatively inexpensive, and once you’ve got a strategy in place, it takes care of itself.

Unfortunately, it’s not a complete system for lead generation. In fact, it’s slow and somewhat limiting. That’s why we recommend a complementary outbound strategy, one that uses targeted website visitors.

Outbound Lead Generation

We know what you’re thinking – “outbound lead generation can be expensive!”

But that’s simply not true. It’s a statement based on what we consider false data. Unfortunately, over the years, CEOs and CMOs have looked at outbound marketing and focused on one thing and one thing only – the expense. And that’s just not a fair assessment.

In fact, the best way to look at outbound lead generation using targeted website visitors is to consider the ROI. Obviously what you’re putting in is important, but you have to consider what you’re getting back.

Return on Investment

While inbound is cheap, it only provides a slow trickle of leads, many of which aren’t sales-ready. These leads may circle the top of the funnel or require long-term nurturing.

When you use outbound to reach out to targeted website visitors, you’re reaching out to prospects who are further along in the buyer’s journey.

And that’s what it’s all about – the sales-ready leads you’re generating and actually CLOSING.

Targeted Website Visitors

Here’s why outbound lead generation works. When you reach out to targeted website visitors, you’re not blindly shooting in the dark. You’re reaching out to a qualified lead, someone who fits your buyer persona, someone who’s shown a definite interest and exhibited behavior that says they’re ready to buy.

What’s more, if you’re using Clickback WEB to identify targeted website visitors, you’re also reaching out to key decision makers. No more dealing with the middle man!

The Best of Both Worlds

Now, keep in mind, we’re not saying outbound marketing should replace inbound marketing. On the contrary!

What we’re suggesting is that outbound and inbound marketing are flipsides to the same coin. If you want a balanced system of lead generation, you need an inbound method and an outbound method.

Reaching out to targeted website visitors using Clickback WEB helps you achieve that balance. It combines the efficiency of outbound marketing with the reliability of inbound. Thus, lead generation is more efficient, more effective and more productive in terms of ROI.

An Essential Combination

So the next time you consider the expense of outbound marketing, don’t just focus on the investment. Focus on the RETURN on investment. And consider a combination inbound-outbound strategy. There’s no better way to increase ROI while generating leads in both the short- and long-term.