Lead generation doesn’t have to be rocket science. Increasing the volume of sales leads into your pipeline is as simple as running a large-volume email campaign. To help you get a feel for how it works, we’ve broken it into five easy steps.

Leverage Purchased and Cold Contact Lists

If you want to generate more qualified sales leads, you need more prospects at the top of the funnel. Purchasing email lists from reputable providers allows you to fill the funnel quickly and expand your reach, virtually overnight.

Plus, it’s a well that won’t run dry. Whenever you need more sales leads, you can purchase more contacts to give your lead generation efforts a boost.

Clean Your Data, Maximize Deliverability

Not just any software can handle cold contact lists. You need an Email Lead Generation software that’s capable of cleaning your data upon import and ensuring that your campaigns are deliverable and CAN-SPAM/CASL compliant.

Otherwise, you’ll waste time and money sending to closed or abandoned accounts and spam traps, which can tank your deliverability. Worse still, high bounce rates and spam complaints can damage your Sender Score.

• Bonus Tip: Since most traditional email service providers aren’t equipped to clean data, sending to a cold contact list is a violation of their terms and service that can result in a suspended or closed account.

Get Permission

Cold contacts don’t have to stay cold. Email lead generation software starts the thawing process by adding up to four levels of permission or consent to cold or purchased contacts.

You set the parameters and let the software do the rest. Contacts are pushed through the appropriate funnel automatically based on their actions, so marketing and recruitment get the appropriate prospects and only the most qualified sales leads end up with sales.

Create Warm Sales Leads With Automated Drip Marketing

Nurturing is always a key component of creating qualified sales leads. Automated drip marketing makes the process that much easier by allowing you to stretch large-volume campaigns over a number of days — automatically.

What really makes the process special is the use of behavioral triggers. If Charlie visits your landing page and downloads your FAQ, the system will automatically push his information into the best possible campaign for his position in the funnel. In the following weeks, Charlie will receive a series of nurturing emails, designed to improve his experience and further his position in the funnel.

All you have to do is create the appropriate evergreen content, set up the campaign and watch as cold contacts are turned into warm sales leads.

Track Results to Improve Future Campaigns

Each large-volume campaign should be a learning experience, and what you learn today can be used to improve the campaigns of tomorrow. So you need software capable of providing real-time results and analytical reporting.

Things to watch for include:

• Email open rates: Which subject lines generate the most interest?
• Click-through rates: Which CTAs and content inspire action from recipients?
• Opt-out and spam reports: Are certain messages turning away potential customers?
• Landing page conversions: Are your landing pages optimized to complete the conversion?

As you track you this information over the course of several large-volume campaigns, you’ll get a better feel for what works and what doesn’t. Plus, you’ll build a more accurate profile of your target audience, allowing you to create stronger buyer personas and better list segmentation – all of which will help increase the volume of sales leads flowing into your pipeline.

Learn more about how Clickback’s Email Lead Generation software can help you generate more qualified sales leads. Sign up for your free demo.