Understanding your marketing analytics allows marketers to be more efficient at their jobs and make smarter decisions on how to communicate with their audience through email. Beyond its sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends. Despite these compelling benefits, the majority of businesses fail to take advantage of the promises of marketing analytics.

But do not make the mistake in thinking that anlaytics are nothing more than tools for measuring click-through and open rates. In face, those analytics are only the beginning.

At Clickback, we know that insight makes you smarter, and we provide the tools to help marketers make more intelligent choices on how to communicate with their audience through lead generation email campaigns.

Here is how Clickback software is the preferred tool for companies looking for smarter analytics:

Full Control Over Analytics

Every component and statistic is available for anlaysis, giving you the ability to report on tailored content important to your client. This can include our exclusive interest segmentation feature.

Real Time Tracking

Track and report on your email campaigns in real time. Report and track  drip marketing campaigns and social interactions for the best results.

Integrate Data

Movement of data to and from Salesforce or virtually any other MA,ESP or CRM database is easy and automatic with our API integration software.

Looking to add smart analytics to your email campaign? Let us help.