We don’t have to tell you the importance of inbound marketing in the B2B sales world. Inbound is a strategy that works, and one that should always be part of your sales and marketing repertoire.
In fact, most everything you do online plays into that inbound strategy — blog content, SEO, social media sharing, paid ads, even email — it’s all designed to drive traffic straight to your website in hopes that a form will be filled out so that you can identify website visitors. But inbound marketing as a standalone strategy presents a couple of problems.
The Trouble With Inbound Marketing
For starters, inbound marketing is notoriously time consuming. A strong web presence isn’t built overnight, and it takes a lot of time, effort to get potential leads flowing in the right direction. But the biggest problem with inbound marketing? It’s kind of a gamble!
Remember, the only way you can identify website visitors with inbound marketing is if they fill out a lead capture form. But, believe it or not, only 6 percent of web traffic even bothers with submitting a form.
That means 94 percent of your website visitors are just passing through, many never to return! Does that sound like an effective strategy for lead generation? There has to be a better way to identify website visitors.
Clickback WEB: The Proactive Approach
These days, you don’t have to settle for a passive approach to lead generation. You can supplement your inbound marketing strategy with Clickback WEB for a more proactive approach.
Clickback WEB allows you to easily identify website visitors, including the 94 percent who don’t fill out a form, and proactively reach out to key decision-makers much earlier in the buying process. This allows you to quickly load leads into the funnel before they have an opportunity to mingle with the competition.
By allowing you to identify website visitors, Clickback WEB not only gives you a competitive advantage, but it also puts you in a better position to understand your prospects and serve as the ultimate guide on their sales journey. Thanks to the insight you’ll gain regarding their website behavior (pages visited, time spent, links clicked, content downloaded) you can design the perfect educational nurturing campaign for their position in the funnel, rather than allowing prospects conduct their own (often flawed) research via Google.
Stop waiting for leads to find you.
