Maintaining a high volume of leads flowing into your sales funnel can be challenging. It’s even harder if you don’t have a way to track B2B leads when they are in the early buying stages of the funnel. If you’re only relying on qualified leads to trickle in via your inbound marketing efforts, you may not be achieving the results your business deserves.
Now, imagine a way to track B2B leads that show a true interest in your business products and services. A website visitor tracking software like Clickback WEB shows you the companies that are visiting your website, and exactly what they’re interested in. In this post, we’ll show you a powerful new way to track B2B leads using your website.
A website visitor tracking tool can uncover B2B leads (Clickback WEB)
Track B2B leads using a visitor identification tool
When it comes to tracking leads, you need to go deeper than traditional website analytics. Sure, Google Analytics can provide some invaluable information about your website traffic, but it was never meant to act as a dedicated lead tracking tool. Busy sales teams don’t have time to dig through detailed analytics that are more useful to the marketing team’s SEO specialist.
A website visitor tracking tool like Clickback WEB uncovers the B2B leads that are the most valuable to your sales team. It does this by extracting the data from the IP addresses of the companies that visit the pages of your website.
The software lets you set the criteria for your target buyer persona, so you can focus your efforts on the most important leads to your business. Target industry-specific visitors that meet your ideal geographic location, company size, industry, and more.
The B2B lead generation power of a website visitor tracking tool is only useful when the information can quickly be digested and understood by your entire sales team. Clickback WEB offers up some of the most actionable information right up front, on the daily dashboard.
The Clickback WEB Daily Dashboard
On the dashboard, you’ll be able to monitor everything from industry trends to the total number of companies identified by the software. The tabs at the top are where you’ll navigate to dive deeper into the lead details and reporting features of our software. The top 5 returning visitors should be monitored closely, as these are often the hottest potential B2B leads that continue to explore content on your website.
It would be impossible to ignore the large number displayed across the blue ribbon at the top of the screen, as these indicate some of the most important statistics about your site:
- Total Visits
- Unique Visits
- Companies Identified
- Potential Leads
Reveal warm leads that are interested in your business
The reason website visitor tracking is so important for sales teams is because it captures the identities of the users that are interested in your business in the early buying-stages of the sales cycle. Not all prospects will convert into leads by filling out a form on your website. In fact, up to 98% of website visitors never fill out a contact form.
This means that you’re potentially losing thousands of leads to your competitors as they continue to research solutions to their unique business needs. Why let your competitors sell them a similar or inferior solution simply because they managed to get the visitor to convert.
Clickback WEB lets you reach out to targeted prospects that you have uncovered from your website.
When you know who’s visiting your website, you can focus your outbound marketing efforts on the right audience. You can better understand the key buyer-personas that are interested in your uniques business solutions. Here are a few of the details Clickback WEB will give you:
- Industry
- Company Name
- Company Location
- Number of Employees
- Annual Revenue
The company details above should give you a great indication of the types of leads to expect at each company. You can apply lead scoring to the company profiles to filter out the companies that best fit your ideal B2B buyer persona. Here you can view visit details such as the number of potential leads at the company, page views, and duration.
Contacting leads discovered on Clickback WEB
The Leads Tab on Clickback WEB
Switch over to the leads tab to dive into the exact details of your identified website visitors. This is where you can purchase the leads you want to follow up with. For most companies, Clickback WEB identifies the users right down to the contact number and email address. How you choose to follow up with these leads is up to you.
Imagine only cold calling the leads that you know are interested in your products? (Visited your pricing pages multiple times).
To better target, your ideal prospects, use the lead filtering options built into the software. For example, set a filter so that you only see leads that match a specific job title, such as CEO or Vice President. Once you have set up all of the filters you want up front, you’ll have the option to select your saved filter options at any point in the future.
Lead Filtering Options in Clickback WEB
Generating leads from your website is all about gaining a better understanding of your ideal prospects. By monitoring your recent visitors, the top 5 returning companies and industry trends, you’re able to paint a clear picture of who is most interested in what you have to offer. This can be an eye-opening experience for some companies.
Automated filters for better lead tracking
If you’re worried about sifting through all of the lead tracking data, don’t be. Clickback WEB uses automated filters to give you exactly the information your sales teams needs, when you need it. Set your parameters once, and let your ideal leads rise to the surface. Then, drill down further by location and lead scoring to identify your absolute hottest prospects.
Setting helpful automations and assigning a lead owner is easy. By editing the daily digest settings and adding rules, you get to choose exactly the type of lead you want to be notified about. An example of a useful automation using Clickback WEB would be:
- Lead Owner > Equal to > John Smith
- Business State > Equal to > Texas
- Status: Active
- Frequency Type: Daily
- Action: Send an Alert
- Lead Owner: John Smith
From there, it’s a matter of purchasing the leads you’re interested in and making the first contact. You don’t have to leave the software, as the information will be provided right here under the leads tab. You’ll have the option to spend your contact record credits on the leads you want and make post-purchase actions such as lead assignment or export to your CRM.
