It’s tough to grow your business without a steady stream of B2B leads flowing through your sales funnel.
Inbound marketing provides a welcome contribution, but qualified leads come few and far between.
To put it in perspective, inbound marketing is like a leaky faucet, slowly dripping B2B leads into your sales funnel. Of course, what you really need is a way to turn that faucet on full force.
But how do you generate B2B leads both fast and efficiently?
Turn cold contacts into warm B2B leads.
One way to keep those B2B leads flowing is to reach out to cold contacts and convert them into warm, permission-based B2B leads. But this is a very delicate process. Without the right software in place, approaching cold contacts can be a risky business.
It’s all about data hygiene.
When dealing with cold contacts and purchased email lists, data hygiene is a top priority. Even the best lists from the most reputable providers are going to have a few inaccuracies. So you need a means of cleaning your data before starting your campaign for B2B leads.
Unfortunately, this means you can’t rely on your Marketing Automation or Email Service Provider. These platforms aren’t equipped to properly clean and segment your data. Nor can they guarantee your campaigns will be CAN-SPAM and CASL compliant.
In addition, these providers share IPs. That means if you send to a “dirty” database and get the IP blacklisted, deliverability tanks and everyone is affected. In other words, one bad apple can spoil the bunch.
That’s why most Email Service Providers and Marketing Automation platforms won’t allow you to send to cold contacts or purchased lists. With no way of ensuring the data is clean and compliant, it’s much wiser for them to wash their hands of the situation and say “better safe than sorry!
But where does that leave you?
Even if you were able to import your cold contacts, sending to a “dirty” list wouldn’t be worth the risk. If your email lists contains spam traps or moles, you could end up getting blacklisted. Since sending to cold contacts is likely against your terms of service agreement, you could also end up getting suspended, blocked or banned from your account. Plus, if your large-volume campaigns aren’t done properly, you could find yourself in violation of CAN-SPAM laws.
This does nothing to generate B2B leads or grow your company.
But there is a solution.
Luckily, there is a quick and efficient way to keep your sales funnel brimming with B2B leads.
Clickback’s Email Lead Generation software was designed specifically to turn cold contacts into to warm, permission-based leads. That’s why our process begins with data hygiene.
All purchased and cold contact lists are cleaned immediately upon import. Malformed, outdated and inaccurate data is removed, along with any potential spam traps or moles. This ensures maximum deliverability, reduces the potential for hard bounces and keeps your reputation safe and secure.
Our software is easy to set up, and it integrates with most Marketing Automation and Email Service Provider platforms. And we take all the necessary measures to keep your campaigns 100 percent CAN-SPAM and CASL compliant.
With our Email Lead Generation software, you’ll be able to engage cold contacts and purchased email lists without putting your reputation risk. The end result is access to an unlimited source of untapped B2B leads.
Make your sales team happy. Sign up for a free demo of our Email Lead Generation software.
