According to research by Marketing Sherpa, 79 per cent of leads never convert into sales. The primary barrier increasing this statistic: not having a lead nurturing process that segments your cold, non permission-based contacts from your warm opted-in leads.
A report by Forester Research showed that companies that excel at nurturing leads can generate up to 50% more sales ready leads at a 33% lower costs. But the challenge remains as to how to contact each one of your leads with relevant content while simultaneously identifying which leads are sales ready. Software optimized for lead generation can offer email marketing and B2B lead generation solutions to companies through:
Automatic Integration
CRM integration with Salesforce and/or any database driven software makes it simple to analyze data, gather insight and target your non permission-based campaigns effectively.
EMIT
Clickback’s Email Marketing Intelligence Technology (EMIT) gives sales teams real-time access to valuable information on each lead’s behaviour and interests so sales teams can engage and close deals at a quicker pace.
Lead Score Reporting
Lead Scoring features gives sales teams the ability to identify their active warm leads and prioritize their attention accordingly.
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