Connecting with a new sales prospect can be as simple as sending a cold call email. But it’s important that the email you send be optimized for success. Rub the recipient the wrong way, and you may not get a second chance to plead your case.
So how can you create interesting cold call emails that will really work?
Show Humility
One of the worst mistakes you can make with a cold call email is to be presumptuous and too forward. If the first thing the recipient sees is a sales pitch, they’re going to tune you out. And your cold call email won’t do much better rattling off a litany of credentials, awards or past clients. Instead, show a little humility. Open your cold call email with a question. You may even want to ask the recipient for help, if appropriate. The important thing is to show respect, put the prospect at ease and start a real conversation.
Identify Real Problems
If your cold call email launches right into the nuts and bolts of your products and services, you’re basically skipping the most important step. No one needs a solution if they don’t recognize a problem. Your cold call email should identify and address real problems within the prospect’s organization. Let them know that you see (and feel) their pain points. When you can show that you understand the problems your prospects face on a day-to-day basis, you can form a bond and start building the foundation of a working relationship.
Offer a Viable Solution
Once the problem has been identified, you’re safe to follow up with a solution. Now, instead of sounding like a sales pitch, your solution will come across as a relevant segue in the course of conversation. You’re no longer trying to sell something. You’re offering help, a potential fix for a nagging problem. You’re the good guy.
Show Gratitude
No one is obligated to read your cold call email. In fact, according to MailChimp, only 18 to 22 percent of all business emails are actually opened, cold call email or not. So you want to make sure that 18 to 22 percent know that you appreciate their time and hope to build a mutually beneficial long-term relationship.
But Don’t Forget the CTA
While you don’t want to be forceful, you don’t want to leave your prospect wondering what to do next. Make sure you close with a proper call to action (CTA). Your CTA may point to a free demo, a white paper or just an opt-in email form — the possibilities are endless. Just be sure to give the prospect an irresistible reason to continue the conversation and a means to do so.
Cold Call Emails and Lead Generation Software
Cold call emails are the perfect way to drum up new business. But to make the most of cold contacts and purchased email lists, you need a one-of-a-kind Email Lead Generation software.
