Want to improve the results of your email campaigns? Get personal! A report created by the Aberdeen Group found almost unanimously (96% of respondents), that message personalization will improve lead generation and email campaign performance. Those who still think that personalization is limited to addressing your recipients by their first names, it’s time to take your email campaigns to the next level.
Improve your non permission-based email campaign performance with:
- Personalized subject lines to generate higher opens.
- Interest segmentation reports to help create relevant content to drive more traffic to your website, and…
- In turn improve conversion rates, sales and ROI.
With message personalization software, you can tailor your content and engage with contacts more successfully, increasing your overall open and click-through rates.
Add personalization to your campaign and watch your lead grow – find out why personalization should be a key component of your campaign.