The expression goes, “you never get a second chance on a first impression.” This statement could not be more true for email marketing campaigns — especially non permission-based ones. The average working professional fields hundreds of emails a day, so how do you get your campaign to pop off the screen?

Personalization Tokens  help you personalize your email campaign message so you can generate leads smarter with email.

• Gather competitive intelligence and valuable insight into each prospect’s behaviours and interests
• Subject line tokes is a powerful tactic used to enhance email ROI. Include a variety of items including stores visited, brands purchased, interests and preferences
• Message tokens defaults eliminate the concern of having a send email message with empty merge fields. Set “filler text” as a default to automatically merge your default data when a recipient’s record has blank data

Add personalization tokens to your next email campaign and watch your ROI sore – start, today!