For 89 percent (Source: Mailigen) of marketers, email has become the primary channel for lead generation. But just sending emails isn’t enough; you need a foolproof strategy. Here are five lead generation tips that will boost the effectiveness of any email campaign.

#1: Personalize Your Sender Name and Subject Line

No matter how targeted your content may be, if you’re not easily recognizable, no one will open your emails, and a boring email subject line can result in a quick delete.

Instead of sending from “Company A,” send from “John Smith, Marketing Manager, Company A.” That way, there’s no question of who you are or what you can offer the recipient.

Supplement that with an email subject line that readers can’t resist. Whether it’s an awesome promotional offer or a fast solution to a lingering problem, it should be something that makes the recipient want to click through.

#2: Use a Visually Appealing Email Template

Email templates give your campaigns a sense of visual consistency. Once you’ve designed a template with set formatting that includes your brand logos, colors and contact information, all you have to do is plug in the new content.

Keep the customer experience in mind when designing your layout. Consider mobile users. Position and size your fonts for maximum readability. Make sure your CTA is easy to see, understand and click on.

#3: Don’t Get Lazy on Your Landing Pages

Our first two lead generation tips will get your recipients to the dance, but  your landing page is where the conversion happens. Keep it visually consistent with your email campaign, and make sure the tone, language and CTA match up as well. You don’t want to confuse the issue.

#4: Take Advantage of A/B Testing

If you’re not familiar with A/B testing, you should be. Basically, an A/B test breaks a campaign into two or more segments. Everything in the campaigns are identical, save for the variables you wish to test.

For example, here are two variations of a subject line on lead generation tips, one personalized, one not:

• “[First Name], We’ve Got 5 Lead Generation Tips for You.”
• “5 Lead Generation Tips Every Marketer Should Know.”

Running A/B tests allows you to pinpoint exactly what is working — and what isn’t.

#5: Send to Cold and Purchased Contacts

Of all the lead generation tips we can give you, this may be the most important. If you want to generate more leads, you have to reach more prospects.

To send to cold and purchased contacts, you need a dedicated Email Lead Generation software capable of cleaning your data and turning cold contacts into warm leads.

Not only does this allow you to expand your database overnight, but it also gives you a means of safely converting new prospects to be automatically fed into your lead nurturing campaigns.

If you enjoyed our lead generation tips and want to learn more, sign up for a demo.