If there’s one thing that marketers love, it’s emailing to a purchased list! Why, you ask?

Because purchased email lists – when used correctly – can be the ultimate boon for your business. Let’s look at four reasons why emailing to a purchased list should be on your marketing to-do list.

1. Emailing to a Purchased List Eliminates the Waiting Game

We all know the pros and cons of inbound marketing. It’s a tried-and-true marketing strategy, one you can’t afford to do without – but it’s slow! Why just rely solely on a time-consuming approach like inbound marketing when you can be proactive? Emailing to a purchased list puts the ball in your court, allowing you to take control of lead generation.

2. Purchased Lists Are an Instant Top-Up for Your Sales Funnel

When you rely solely on inbound methods, your marketing team isn’t the only one that suffers. Sales become sluggish, numbers tank, and business growth grinds to a halt. That’s bad news for everyone.

But when you’re emailing to a purchased list, you can fill the funnel, practically at will. And you can fast-track sales-ready leads for quicker conversion. It’s a win-win situation.

3.  You Can Expand Your Database Overnight

Emailing to a purchased list is just the beginning. Once you have this capability, you’ve basically opened the door to a world of unlimited opportunity. Anytime your lead generation efforts need a boost, all you have to do is make a purchase. In other words, you can expand your database, virtually overnight, any night of the week!

4. You Can Turn Cold Contacts Into Warm Leads

We know what you’re thinking: Isn’t emailing to a purchased list a little risky? After all, the recipients haven’t opted in.

But that’s the entire point. Emailing to a purchased list allows you to turn cold contacts into warm, permission-based leads. These warm, opted-in leads can then be added to your sales and marketing campaigns. From there, it’s just a matter of nurture and conversion.

Email Lead Generation Software

All you need is the right software – and not just any software will do. For example, your traditional ESP isn’t equipped to clean purchased data. Neither is your marketing automation. But never fear…

That’s where Clickback MAIL comes in. Our software cleans purchased data upon import, removing dead accounts, duplications, and potential spam traps to ensure your list is clean and compliant. It makes emailing to a purchased list a breeze!