Remember when you were a kid? Of course you do.

But, do you remember the ridiculous lies your parents told you? Like, “Drinking coffee will make you short.” “If you go outside with wet hair, you’ll catch a cold.” “Eating chocolate causes acne.” (Okay, maybe there’s some truth to this one). Similar to parenting, there is a lot of misguided information out there about purchasing email lists. Is it good, is it bad?

The short answer: it can be both.

What it comes down to is the quality of the list you buy and the email sending software you choose to use.

Here are 3 ways to acquire bona fide email lists: