There are two main strategies when it comes to email marketing. These two consist of Cold Email Marketing and Email Marketing. Although they may sound similar, there are two very different approaches that should be looked at.

When it comes to cold emails, you are reaching out to someone who is not aware of you. You are reaching out with the purpose in mind of offering or fostering a mutually beneficial relationship. The main aspect of this is that you do not have a pre-defined relationship with your intended recipient.

Contrary to this, traditional email marketing can be anything from product related, event related, or news related. There has already been some kind of interaction with your brand. Oftentimes, these people have elected to subscribe to your marketing messages, whatever that may be.

The main difference between the two forms of email types is creating a new relationship through cold email marketing. A more traditional email marketing approach would be nurturing an existing relationship.

In this article, you will learn about cold email marketing and traditional email marketing and how you can benefit your brand from both these strategies.

The Different Objectives

One thing that is an important component to the success of your emails is your sender reputation and overall email deliverability capabilities. Keeping these in high standing is critical for both cold email marketing or traditional email marketing.

If you are looking at execution on both methods, it’s important to send from different IP addresses. There are tools that’ll help manage this to keep your sender reputation ranked high. One option is Clickback’s Email Lead Generation software, which was built specially for the sending of Cold Email Campaigns to B2B contacts. Based on the respective nature between these two versions of email marketing strategies, your objective or purpose for these versions will vary.

Frankly, the purpose of cold email marketing is to generate new leads for your sales or marketing funnel. And for colder campaigns, you typically have no relationship with the contacts you’re connecting with. This is where the term “cold” comes from when it pertains to cold emails. You have not yet created, crafted, or warmed up your relationship with this individual or company. That’s why messaging becomes more important. You’ll need to warm up the relationship before trying to move in with the bottom of funnel ask.

When it comes to traditional email marketing, it’s easier to email and garner a response. The contact has heard from you previously. Oftentimes they expect to receive mail from you and they’re likely more receptive to responding back. The relationship is considered “warm” and there is an understanding with each other as they have elected or subscribed to view your content.

Benefits of Cold Email Marketing

There are several benefits to cold emailing. Let’s narrow the focus to a few key components that can help grow your prospecting funnel and your client base.

When it comes to cold emails, you can acquire segmented lists from a reputable data provider. You can use cold email marketing tools that can help optimize, deliver, and ensure a high sender reputation status.

Companies like Clickback, as we mentioned above, are key software tools to use when trying to send to a cold email database. And as email lists are scalable, the potential to grow your reach and ultimately your leads is oftentimes endless. Lastly if your goal is lead generation to a new, untouched audience, it is hard to beat cold email marketing.

If you want to learn more about Cold emailing, click here.

Benefits of Traditional Email Marketing

Many benefits come from email marketing. Not only do you have a relationship between your recipient and yourself with the contact, but they are also much more engaged with messages since they’ve opted in to receive emails from you. Whether you reach out via a newsletter, product promotion, or any other kind of marketing message, the response rate is usually often much higher than that of cold emails. The downside, however, is your list is always smaller and difficult to grow so your reach remains limited.

But just like cold email marketing, a more traditional email send can help drive traffic to your website and build your brand awareness.

Use Different Software for Each Email Strategy Send

Sending a marketing campaign is simple enough, right? Not necessarily. With the industry continually shifting and mail clients and anti-spam appliances becoming stricter in which type of emails they let into inboxes, it becomes increasingly difficult to be effective in the email marketing game. But that’s not to say you can’t. The first step to your success should be which software you select to send your email campaigns from. For example, Hubspot’s Email Marketing Tool allows you to create, personalize and optimize your email marketing campaigns.

Additionally, this will help you analyze the success of your campaigns to help you reach your marketing goals. But keep in mind, Hubspot, like many other email sending solutions, has a no cold email policy. There are several risks should you be bold enough to try your luck and add in a few cold lists into these email marketing platforms. It will not only land your corporate domain on blacklists but also get you blocked or banned from using Hubspot or a similar platform in the future. This will not only shut down your cold email marketing send, but your traditional emailing as well to your home-grown lists.

On another hand if you’re a HubSpot user or use a similar software for email marketing, and you’re looking to start sending cold email marketing, it’s natural to want to use the same platform you use to send to your warmer contacts. The problem is HubSpot, or similar tools and cold email don’t mix. It requires a different strategy. It requires a different technical setup. At the end of the day, it’s not worth gambling on your marketing efforts.

Ultimately, the key to cold email marketing success is using a high-quality purchased list obtained from a reputable data provider. Don’t know which provider to use? Reach out to Clickback and we can help.

Clickback has been doing cold email marketing for more than 20 years. Their specialty is sending emails to cold contacts with 100% compliance. It sends using designated sending IPs and domains, and has a powerful, built-in email verifier, so you don’t have to worry about damaging your sender reputation. Plus, it features a live spam checker tool to make sure that your email doesn’t look like spam.

If you want to learn more about our software, sign up for a free 1-on-1 demo today, and see how you can start sending effective Cold Email Marketing Campaigns.