Are you thinking about buying a targeted email list for your business? In theory, this sounds like a great way to reach more business contacts in your industry, right?

 

Well, there are a lot of misinformed marketers floating around that will tell you that this is a bad idea. They’ll tell you that sending emails to a purchased list is illegal and that buying a targeted email list is a waste of money.

 

Unfortunately, the popular opinion about buying email lists has B2B marketers confused and missing out on a lot of lead generation potential.

 

In this post, we’ll set the record straight. We’ll show you how buying targeted email lists of cold, industry-related contacts can be an incredible source of new B2B leads for your business.

 

 

The Truth about Buying Targeted Email Lists

 

A purchased email list can be a great asset to your business, but to generate warm B2B leads from a cold list you need the right tool to reach them.

 

The cost of a targeted email list will vary but expect to pay anywhere from $0.15 to $0.35 per contact record. A professional data provider should be able to provide you with a guarantee of accuracy on the record.

 

The ultimate goal of this marketing strategy is to convert cold contacts on your purchased list into warm, opted-in leads.

 

Clickback MAIL was designed precisely for this purpose. It gives you the opportunity to grow your email list without having to wait for leads to trickle in slowly from a contact form on your website.

 

The cold contacts on your purchased list that opt-in are now ready to receive regular communication from you. Despite what you may have heard, it is not illegal to email a purchased list via the CAN-SPAM act.

 

Is it Legal to Send Marketing Emails to a Cold List?

 

The CAN-SPAM act doesn’t require that you obtain consent from recipients before sending them commercial marketing emails. The cold, B2B contacts on the list can receive your emails until they ask to opt-out.

 

To land targeted leads from your list, your messages should clearly showcase the value your business brings to the table.

 

Your job is to persuade business professionals to continue receiving regular contact from you, and the only way to do that is to provide valuable content. If they opt-out, you are no longer allowed to contact them.

 

Helpful Resource: Where to buy a targeted B2B email list

 

Most email providers will try and steer you away from buying a targeted email list, because their software wasn’t designed for sending to cold contacts. Unlike traditional ESP’s and MA’s, Clickback MAIL was.

 

Inbound Marketing is Slow

 

Sure, inbound marketing produces quality leads for your business, but it can be painfully slow, especially in the beginning. That’s why we have always said that Clickback MAIL is a way to “turbo-charge” your lead generation efforts.

 

A purchased list is an effective way to fast-track the process of reaching more prospects. Yes, it takes a concentrated effort and quality content to convert cold contacts, but the scalability of this method is remarkable.

 

Related Post: Our Best Outbound Email Marketing Tips

 

Sending large cold email campaigns to a purchased list is one of the absolute fastest ways to expand your audience. If your inbound marketing strategy is moving too slowly to scale your business, consider buying a targeted email list to speed up the process.

 

The Right Software for Cold Email

 

Traditional marketing automation tools and email service providers were not built for cold email. To effectively deliver your emails to a purchased list, you need software that was designed for cold email marketing.

 

So if you’re buying a targeted email list with plans to use your existing MA to send it out, think again.

 

Clickback MAIL is cold email lead generation software designed for B2B lead generation. The advanced features of our software include list cleaning measures, and the ability to send cold campaigns using our dedicated IP address.

 

You won’t have to worry about potential dangers of cold email marketing such as damaging your sender reputation or getting blacklisted.

 

Instead, you can focus your efforts on converting a purchased list, opted-in leads.

 

Build smarter, cold campaigns with Clickback MAIL

 

Clickback MAIL lets you analyze key data about your campaigns such as opens and click-through rates. You’ll have the tools needed to optimize your content for maximum effectiveness.

 

Our email campaign reporting tool provides you with the information you need to create the type of content that engages with your target audience. This way, you can continually improve your campaign ROI.

 

Buying targeted email lists can be an effective way to keep your sales funnel topped up with B2B leads, you just need a proven email lead generation software to get you there.