Choosing the Best Landing Page Builder for Your Campaigns | Clickback

It’s all too easy to spend plenty of time carefully crafting a killer email campaign, only to end up linking to your home or product page.

Landing pages are a critical part of your email campaigns, even if they aren’t actually part of the email itself.

Here’s our roundup of the best landing page builder tools.

Choosing the Best Landing Page Builder for Your Campaigns

Why Landing Pages are Key

When you’re dealing with cold contacts, it’s important to remember that they have no real reason to pay attention to your content – except what you give them. You should always be mindful of that, and make it as easy as possible for them to convert.

If you’re sending people over to your home page, you’re doing your campaigns a disservice. For one thing, you’ll lose out on conversions if people have to click around your website to find the offer you talked about in your email.

For another, a landing page is naturally much more focused, since you can align it with your email content. It’s a great opportunity to provide additional information your contacts may want or need to convince them to convert, too.

What to Look For

The beauty of cloud-based services is that you have an immense variety to choose from. That’s also a challenge in and of itself, though – there are so many landing page builders out there. Which one is best for you?

There are four key factors to consider when choosing a page builder.

Ease of use: Modern landing page builders generally feature a drag-and-drop interface. This makes it very quick and easy to put together a slick, professional page even if you’re not a coder. Make sure the landing page builder is something you can get comfortable with and don’t mind using.
Integrations: Since the whole idea is to generate leads with your landing page, it should be able to push those leads to your MA or CRM smoothly.
Split testing: If you want to constantly improve your results, you should ensure you can run A/B tests on landing page variants. This functionality makes it easy to test variables and steadily improve your conversion rate. If your landing page tool doesn’t offer it, consider alternatives.
Deep analytics: You want to be able to dig into how your pages are performing – and why – in order to understand your contacts’ experience. Part of that is using tools such as HotJar to actually watch how people engage with your page. However, analytics tools are essential in assessing your performance, whether it’s in-depth reports, heat-maps, or simple metrics like page views and bounce rate.

Now that you know what you’re looking for, here’s our top 3 landing page builders to get you started.

1. HubSpot

HubSpot’s landing page builder is a top contender. It’s powerful and packed with useful features, and you can get started with it for free – can’t beat that price!

It’s designed to help you get up and running quickly. If you’re new to building pages, it walks you through the process at first. The free version provides access to 13 templates, so you can pick one and customize it to quickly create a solid page.

If you’ve got some CSS skills, you can get deep into customization. HubSpot lets you edit pages at the page level, as well as the general template, so you’ll have to bounce between the CSS file, the template, and the page itself if you’re really digging into custom styling.

2. Unbounce

Unbounce was one of the pioneers of landing page builders as a dedicated offering. It’s still one of the top tools, and with good reason. It boasts a drag-and-drop editor, mobile optimization, custom plugins, pop-ups and sticky bars. It also features dynamic keyword insertion, making it an especially valuable tool for companies that focus on search engine marketing (SEM).

It also enables A/B testing, and can be integrated with WordPress, HubSpot and other services to provide analytics – which it lacks natively.

3. Lander

Lander is aimed at smaller businesses and entrepreneurs. It’s a more simple builder than the first two we mentioned, without some of the in-depth customization and more advanced features, but if you just need a simple, easy, quick landing page that looks good – and at a low price point – it’s a great option.

It comes with over 100 templates, already SEO-optimized, and does support split testing as well as Facebook integration directly in the editor.