A marketing campaign that leverages outbound email can be incredibly effective in generating new sales leads and building key relationships with B2B companies. Marketing and sales teams often struggle to increase the response rate of their cold email campaigns.
No matter what your campaign goals are, without creating content that generates a response – your efforts are in vain. Whether you are in sales or marketing, it’s your job to get the reader of your emails to take action.
How to increase B2B Cold Email Response Rate?
Personalization
Personalizing your emails is a great way to improve overall campaign performance . You may already be using this strategy in the body of your email, but did you know it can also have a powerful effect in the subject line?
Add the email recipients’ names or better yet, the company name in the subject line. This one change is enough to make your email message stand out from the rest and become more personal.
People are conditioned to respond when they hear or read their name – the same is true for when they hear or read other personal information. The more you know about your contacts the more you feel connected to them. The message should sound like a conversation rather than an advertising or an announcement.
Learn more about Email Personalization.
Understand Your Industry
One of the most common mistakes many digital marketers make is ignoring their marketing when evaluating data. Response rates vary across industries. For example, in the fashion and shopping industry has a much higher response rate than emails from the real estate industry. So, it is very important to understand how your industry works in order to make assumptions based on the data that you have.
Learn more about The Anatomy of Email Marketing Campaigns.
Call To Action
People often lack a call to action in their emails, even though this is one of the most important parts of the correspondence. If you don’t ask, then there is no point in having a killer subject line and an outstanding piece of content. Let the recipient know what to do if they are interested.
You can as them to schedule a call, download a case study, or start a free trial. However always make sure you have a proper call-to-action indicating what you want the viewer to do if they are interested.
Learn more about Cold Email Call to Action Strategy.
Filter Your Email List
It is very important to have a clean email list and a bulk email list verification service can help achieve this. A bulk email verification service will analyze each of the email addresses on the list by running it through several validation checks. The “list cleansing” process confirms the legitimacy of the contact records by omitting email addresses that the service deems invalid. The standard rate of verification accuracy among the many services available is 97% or above.
The goal is to remove the email addresses that could potentially waste your time (and budget), and negatively impact the overall deliverability of your campaign. If you don’t run your contact list through a verification service, chances are your campaign will not reach its full potential.
Learn more about Cold Calling into an Email List.
Catchy Subject Line
The subject line often comes up short when it comes to time investment. It’s easy to focus on creating awesome email content, crafting a message and a powerful call to action, and leave the subject line as an afterthought.
But first impressions count, though, and the subject line is your introduction to your contacts. It’s your chance to grab their attention and make them need to see what’s in your email. In other words, it’s something you should really be investing as much time in as your body content.
After all, if nobody opens your emails in the first place, the best content ever written will flop.
Always remember that your subject’s line should stand out from the inbox clutter.
Learn more about Catchy Email Subject Lines.
Conclusion
The goal of your cold email prospecting campaign is to introduce your company while offering a valuable solution to a common problem faced by your ideal prospect – not to close the deal with a single email. Present the reader with useful information that applies to their specific needs – and they’ll notice.
Use the tips outlined above to get your cold audience to opt-in to your drip marketing campaign or sign up for a demo or one-on-one call. If you’ve managed to pique their interest by offering personalized, well-thought-out content, you are much more likely to get a positive response. Cold email in particular is the best way to outright replace cold calling as a strategy, as it’s the most reliable way to reach targeted contacts in great numbers. Clickback Lead Generation Software can help you do this. The advanced spam checker tool runs the content of your campaign through a series of advanced filters that alert you of any potential deliverability threats before you hit send.
