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Cold Email Marketing versus Email Marketing: What’s the difference?

There are two main strategies when it comes to email marketing. These two consist of Cold Email Marketing and Email Marketing. Although they may sound similar, there are two very different approaches that should be looked at.
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How a Spam Checker Can Save Your Cold Email Marketing Campaigns

When you send a cold email, you need your message to resonate with the reader. It’s important to have a strong message. However, it's even more important to have a quality spam checker to deliver it properly.
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How to Start a Cold Email in 4 Super Easy Steps

When thinking about how to start a new cold email there isn’t a perfect formula. Cold emails can be one of the best ways to start a conversation.  Just don’t expect results on the first send. Here’s how to start a cold email.
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Protect Your Sender Score Reputation by Following These 5 Steps

The sender score is much like a credit rating, only instead of determining loan eligibility. It determines the ease with which your email campaigns reach their intended contacts. A bad sender score is, historically, the number one reason your email campaign never reaches the inbox.
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Cold Email Deliverability Best Practices: How to Get Your Message into Inboxes

Email deliverability is something that B2B marketers should know a lot about, but often don’t. After all, how often do you think about what happens between hitting “send” on an email, and when it lands in the recipient’s inbox? Here are some best practices that will help you maximize your deliverability.
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KEY FEATURES

INCLUDES

Identify Anonymous Companies that Visit Your Website

Target Companies using Industry Leading Scoring and Filtering

View Detailed Clickpaths

Email Notification of Repeat Visitors (Watch List)

Purchase High-Quality Key Contacts at Identified Companies

Export Data One at a Time or In Bulk

Manage Team Assignment of Data (Prospecting)

Daily Email Summary Reports

Integrate with Salesforce (Coming Soon)

Integrate with Clickback MAIL (Maximize Prospecting)

In House, Email and Live Phone Support

Multiple User Logins

KEY FEATURES

INCLUDES

List Cleaning

Cleans List to Remove Bad Email Addresses

Cleans List to Remove Spam Traps

Cleans List to Remove Honeypots

Verification Check of Email Address on Import

Campaign Optimization

Advanced Spam Checker Tool

Send 100% CAN-SPAM, CASL, and GDPR compliant campaigns

287+ Variables Checked to Monitor Deliverability

Link Validation Check

Personalization Tokens for First Name

Personalization Tokens for Company Name

Personalization Tokens for Phone Number

Personalization Tokens for Email Address

Create Custom Personalization Tokens

Website Visitor Intelligence For Lead Optimization

Campaign Reporting

Tailored Reporting to Analyze Key Data