Email Lead Generation software is one of the best tactics for converting a purchased list of contacts into warm B2B leads. But it’s not enough to simply email people. Sending a hard-sell sales pitch to a purchased list of contacts won’t get you very far. Instead, you have to connect with your potential leads on a human level. You have to engage.
1. Understanding Your Audience
The first step to engagement is understanding your audience. And before you think about creating the messaging for your Email Lead Generation campaign, or even buying your list, you need to determine two main parameters:
(1) What industries are most likely to buy what you’re selling, and
(2) Within these industries, what are the titles of the people who can either make or influence purchasing decisions
Having this information will give your data provider the critical insight needed to create a list of contacts that have the highest potential of becoming leads for your business. It will also give you the initial direction you need to start researching the factors that influence your audience’s decision-making, so you can create content that addresses these factors and positively influences your audience toward your solution.
2. Using the Right Software
Now that you have your targeted purchased list, you need a way to safely send emails to the contacts on that list, and that’s where Email Lead Generation software comes into play. Email Lead Generation is unique for two main reasons:
(1) it’s the only software in the world specifically designed to get your lead generation emails to the inboxes of your purchased lists
(2) it’s the only software in the world specifically designed to keep you safe from all of the risks and hazards of emailing purchased lists
Many B2B companies try using their marketing automation or email marketing software to send emails to purchased lists. These software are not designed for this purpose, and using them to attempt to email a purchased list can result in these providers blocking or banning your account. You also risk having your corporate IPs and domains blacklisted. With Email Lead Generation software you never have to worry about these and other hazards, because the software is specifically designed to allow companies to email their purchased lists. In fact, if you are planning to email purchased lists, and you want to maintain your company’s online integrity and uninterrupted business flow, you need Email Lead Generation.
To get started with an Email Lead Generation campaign, simply import your purchased list into Clickback’s Email Lead Generation software. Once imported, your list automatically goes through a series of health and risk checks, which removes bad email addresses, moles and spam traps. The result is a healthy list, which significantly increases the deliverability of your campaigns. And once your list is verified as healthy, it’s time to start creating your campaigns.
3. Speaking Directly to Your Audience
One of the easiest things you can do to increase engagement with your audience is to get on a first-name basis with each individual. When you buy an email list, it should include basic information such as the first and last name of each contact on your list. With Email Lead Generation software, you can easily personalize your messages, including info such as your recipients’ first and last names, as well as the name of the company they work for.
By simply personalizing your emails with the recipients’ names, you’re speaking directly to each individual of your large volume email campaign. This one-to-one approach is far more effective than addressing your emails with a “Dear Reader,” or “To Our Valued Customer” salutation, which is impersonal and comes off as canned. It begins the conversation with a familiar tone and helps to establish trust and encourage engagement, which is the core of any successful relationship.
4. Sending Emails that are Relevant
Quick: what’s the first thing you do when you get an email that has nothing to do with your business or interests? Delete. The same goes for the people that you’re emailing. Modern B2B buyers have come to expect that marketers and companies have at least a basic understanding of their audience’s needs and preferences.
To be relevant to your audience and increase engagement, you have to think about the content of your messaging. You need to understand your audience’s motivations and needs, and show how what you’re offering can help fulfill their needs, solve their problems, or give them greater insight.
With Email Lead Generation software, the metrics of every campaign you send are tracked and can give you deep insights into what elements of your campaign are getting you the best results. With this information, you can make adjustments to your messaging and continuously improve the effectiveness and the engagement rate of your campaigns. You can segment your audience by interest and behavior, and then craft messaging that speaks specifically to the people on your segmented lists.
Improve Email Engagement with Clickback
By knowing who your audience is, speaking directly to each person on your list, sending relevant information, and using Email Lead Generation software, you can greatly increase engagement and your chances of converting your purchased contacts into warm B2B leads. And it doesn’t stop there. Once you’ve generated leads through your Email Lead Generation campaign, Email Lead Generation software integrates with your other marketing software to automatically deliver your new leads’ information to your sales or marketing department.
To learn more about how Email Lead Generation software can help you generate more engagement to drive leads, protect your online reputation and infrastructure, and complement your existing marketing software, click here now to sign up for a free, one-on-one demo.
This blog post is the second in a series about creating emails that encourage engagement with your audience. To see the first article in the series, please click here. The next article in the series will be posted Thursday, October 16, 2014.
