Need to increase your email lead generation?

Most people think boosting lead generation through emails is a tough process. It can be if you aren’t connected with your audience. To boost lead generation through emails you need to have a good, strategized email. One that tempts the user to click and read through the whole email. So, what makes a marketing email a good one?

Well, as every savvy marketer knows … the subject line is the most important element of any email. It’s the singular, defining component that determines whether your email will be opened. It is what convinces the user to click it. It doesn’t matter how good your content is, if the recipient chooses not to open it, then it is not worth anything. And the time invested in it is lost.

The subject line however is like the name or creative of a store. It’s important. It gets your prospect in the door, but it doesn’t convince your reader to opt in and become a customer. That’s the job of the email’s body copy. For an Email Lead Generation campaign, your body copy needs to get the readers’ attention, communicate the benefits, and convince them to opt in to receive communications from your company. It is what educates and informs the user that they might need the service or product that you provide.

When it comes to writing effective Email Lead Generation content, adhering to best practices specific to cold emailing will help your company develop messaging that gets your readers’ attentions, and inspires them to act on your offerings.

So, what should I look for when writing an email?

Keep it short and simple

In today’s world, people are more connected than ever. They’re also more distracted than ever. When you email someone, your email could be competing with potentially hundreds of other items in the person’s inbox. And not just inboxes. It’s also competing with the person’s meeting schedule, interruptions from co-workers, calls from clients and service providers, and any number of other attention-stealers.

To improve the chances of your recipient reading and taking action on your email, your copy should be short and to-the-point. When writing email campaigns to boost Lead Generation, we recommend that you keep your copy to fewer than 200 words. Using this as a benchmark will help you write emails that are brief, punchy and include only facts that would be relevant to your reader. Also, writing short emails will show that you are considerate of the reader’s time, and will also help to lower bounce rates of your Email Lead Generation campaigns, if you’ve included a link to a landing page as part of your content.

Speak to the Interests of Your Audience

For any marketing you do, speak to the interests of your audience. Many marketers make the mistake of writing strictly about their company, hoping that the reader will be impressed enough to sign up to learn more. This will almost always result in less-than-stellar results.

Instead, when you’re writing copy, always put yourself in the place of the reader, and of everything you write, ask yourself questions like:

• Why should I care?
• What’s in it for me?

Doing this makes you look closely at the value propositions you are putting forward and helps ensure that your messaging is filled with benefits that speak directly to the reader.

Also remember that you do have to talk about your company, but when you do, always make sure it’s in the context of benefiting your reader.

Learn More about how to turn your Target Audience into Leads.

Make it Simple for the Recipient to Take Action

With an email campaign, your goal is to boost lead generation by turning a cold contact into a lead. The action you need your contact to take is for them to opt in via a landing page or other form of permission, so you can begin progressing them through your funnel.

Knowing this, for an Email Lead Generation message, you need to only include one call-to-action in your copy. The call-to-action can be as simple as a sentence that says:

“Click this link to learn how our service can help you generate more revenue.”

No grand speech required. Just a simple request with a link that stands out from the rest of the text.

If you include multiple calls-to-action, such as links to other media, you run the risk of dividing your readers’ attentions. For an Email Lead Generation campaign to be successful, you want your readers to have a single focus – opting in to have continued dialogue with your company.

Read More about How to Create Impactful CTAs.

Writing Lead Generation Emails in Summary

• Write copy that is short and to-the-point
• Make 200 words your maximum length
• Make it about them – of everything you write, put yourself in the readers’ shoes and ask: What’s in it for me? Why should I care?
• When writing about your company, put it in a context that benefits the reader
• Include only one call-to-action
• Make it easy for them to take action

Are you interested in learning more about how Clickback’s Email Lead Generation software can drive more leads into your funnel? Click here to sign up for a 1-on-1 demo, with one of our sales reps, and we’ll show you how you can start growing your business today.