B2B Lead Generation Blog | Clickback

7 Rules for B2B Email Marketing

When it comes to B2B email marketing, it's all about the quality of the content you deliver to your audience. Here are 7 helpful rules to follow to maximize your email marketing efforts.

5 Reasons Your Business Should Be Buying Email Lists

Are purchased email lists for the purposes of outbound email lead generation part of your current marketing strategy? They should be. Read these five key reasons buying emails lists can boost lead generation and conversion rate for your business.

Create the Best Cold Email: Actionable Tips Made Easy

There’s a lot to dive into when it comes to cold email marketing. Being able to understand the best cold email approach becomes an important step when you want to see the effective and powerful results.

B2B Marketing Objectives to Set You Up for Success

As marketers, we typically enjoy generating content that we know will create buzz with our intended audience. It’s always exciting to see how readers engage and react to our messaging. However, there’s more to it than just your content writing and ad creative.

Persuasive Email Marketing: The Things You Need to Know

The purpose of marketing is to persuade your intended prospect to act. This could be through a click on a call-to-action, booking a call with sales, filling in a form, or anything that would relevantly be measured as a Key Performance Indicator (KPI).