How to Create a Lead Generating Email Landing Page
As B2B marketers, it’s our goal to generate high quality leads. And how do we accomplish that? Through email. Email is still one of the most successful communication channels for B2B marketers to use to generate leads – the challenge is converting your opens into clicks and clicks into leads. The email content is what […]
How to Improve Your Inbound Marketing
So what is inbound marketing? Marketing is important for the growth of a company or an organization. It attract an audience to the company’s product or services through high-quality messaging. It helps increase sales and deliver standalone value for prospects and consumers through content and other methodologies. Inbound marketing refers to marketing strategies or campaigns where […]
How Search Engine Optimization Can Fill Your Lead Funnel
Remember when search engine optimization revolved around stuffing awkward keyword phrases into your web content? Well, times have changed. Search engines are getting smarter every day. They know when you’re faking it, and so do your visitors. If your page is stuffed with keywords and jargon, with no semblance of value, your funnel is in […]
Build a Website Lead Generation Strategy that Fills Your Sales Pipeline
Maximize your online leads by developing a killer website lead generation strategy today… Learn how your strategy can convert more visitors into leads.
7 Tests To Run in Your Email Marketing Software to Improve Campaign Results
We all want to optimize our email campaigns for the best possible ROI. By running A/B tests in your email marketing software, you can do just that. Let’s look at seven variables that you can test and tweak for optimal results. Email Subject Lines Subject lines convey the topic of the email and are one […]
Successful Cold Emails That Work (and How to Do It Yourself) | Clickback
The Post ‘Successful Cold Emails That Work (and How to Do It Yourself) was originally published in 2019. It has been reworked and modernized for 2021. Sending cold emails is easy. Sending successful cold emails is harder. The variety of moving parts involved – such as list quality and sender score – make it harder […]
Discover Your B2B Website Traffic Sources & The Leads Behind Them
Website traffic is great. It’s a major part of any B2B company’s success, and many companies spend significant effort optimizing their websites to make the most of their traffic. To achieve this, it’s important to analyze your website traffic sources and determine how to use that information. Understanding the sources behind your website traffic can […]
10 Cold Email Marketing Tips You Can Use Right Now | Clickback
Are your cold email marketing campaigns not getting engagement? Or getting tangled in spam filters and never reaching your contacts in the first place? Or maybe you’re struggling to get responses or new leads? Perhaps you’re just looking for strategies to boost your campaigns’ performance. Here are ten cold email marketing tips you can use […]
Lead Generation Programs: How to Align Sales and Marketing
The rift between sales and marketing is something of a certainty in the business world. But as Honest Abe once said, a business divided against itself cannot stand. Well, maybe that’s not exactly what he said, but you get the point. Luckily, aligning these two warring factions isn’t an impossibility, and lead generation programs can […]
Social Selling Tools That Will Boost Your Lead Gen
Make it easy for your sales reps to use social selling tools effectively and without limitations to boost your lead generation numbers.
