The Anatomy of Email Marketing Campaigns: Starts with Strategy | Clickback
In the anatomy of email marketing, strategy is no question the “brain”. Ultimately when you’re planning your email marketing strategy, you are drawing from what you know to ensure a straighter (more informed) path to success. The plan starts with knowing the 2 most important factors
7 Tips On How To Avoid Spam Filters
Here a few tips on how you can increase your emails’ chances of making it to the inbox – avoiding the pesky barrier of spam filters.
The 5-Minute Guide to Organic Lead Generation
Organic lead generation is a big buzzword in marketing these days. It’s widely touted as a major strategy, particularly for B2B businesses, and rightly so. It’s powerful and it’s not as hard as you might think. Here’s a quick primer you can use as a springboard to launch your own organic strategy. The 5-Minute Guide […]
B2B Conversion Rate Benchmarks: How to Calculate (and Improve) Yours | Clickback
Of all the KPIs and metrics B2B marketers keep an eye on, the conversion rate is arguably the most important. It’s an indicator of how convincing your message – and your product – is. Many marketers look at conversion rate as a passive thing that just happens. Either people convert or they don’t. Often, conversion […]
Digital Marketing Psychology: 6 Tips to Drive Conversions | Clickback
The heart of marketing is psychology. It’s understanding who your audience is – how they think, what they want and need, and what motivates them. The messaging will change based on who you’re targeting, but the core digital marketing psychology won’t. We’re all human, after all, and there’s a baseline to what makes us tick. […]
B2B Cold Calling Alternatives: Generate Leads Without Annoying Them | Clickback
When was the last time you got a real-life cold call that you didn’t instantly hang up on – never mind actually making a purchase? As a marketing tactic, cold calling is long past its sell-by date, and inbound marketing just can’t match the lead generation potential of outbound. This leaves marketers looking for alternatives […]
How to Use Automation to Create Personalized Emails
Personalization has become a must-have for any successful digital marketing campaign. And the don’t lie. A study done by Epsilon indicates that 80% of consumers are more likely to make a purchase when brands offer personalized experience. Another study shows that 99% of marketers say personalization helps advance consumer relationship, with 78% claiming it has […]
A High-Impact B2B Sales Prospecting Method for 2022
Sales is always changing. Sure, the concept remains the same – qualify leads and close deals – but the actual methodology and process is in a constant state of evolution. Today’s ideal B2B sales prospecting method looks different than what worked in the past. Today, most buyers are more than 60% of the way towards […]
5 Essential B2B Email Marketing Strategies
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
6 Actionable Ways to Increase Your Cold Email Response Rate | Clickback
Outbound email marketing can be an extremely effective way of acquiring new sales leads and establishing key B2B connections. One area the sales and marketing teams often face is increasing the response rate of their cold email campaigns…
