10 Best Cold Email Subject Lines to Boost Re-Engagement | Clickback
You know what they say: there’s no second chance at a first impression. Consider cold email subject lines your first handshake or ice-breaker, and that’s why a compelling subject line is vital to your overall email marketing strategy.
B2B Cold Emailing Strategy: Everything You Need To Know
Experiential marketing – that’s , making your marketing efforts an experience for your target audience, rather dishing of something out to them in hopes they’ll convert – sounds a lot like a B2C-exclusive tactic. But it doesn’t have to be, though. In fact, it shouldn’t. When you get your audience to actively engage with your […]
Why is Email Marketing Important?
The first electronic message was first documented in 1965 at Massachusetts Institute of Technology (MIT). We’ve come along way over the years. From users sharing files and messages on a central disk system, to the emergent of the Internet where a method was conceived to send emails between different computer systems. Now, we don’t need […]
What is a B2B Marketing Strategy ?
B2B marketing refers to the strategies companies use to sell products and services to other companies or organizations. Basically, instead of selling to consumers you sell it to other business. In a broad sense, B2B marketing content tends to be more informational and straightforward than B2C. Because B2B purchases are more growth-oriented rather bottom-oriented revenue […]
How to Accelerate Your Lead Growth Using Unlimited Email Marketing | Clickback
Email is a powerful lead generation tool. In fact, it’s still one of the most widely used digital marketing channels. Whether you’re a large company or a small business, email is a marketing platform you shouldn’t ignore. There are plenty of free email providers that are ideal for businesses that have just started inbound email […]
How Buying Email Marketing Lists Can Skyrocket Your Lead Gen | Clickback
Buying email marketing lists is an approach that many marketers are wary of. And understandably so – a quick search shows articles explaining why it’s a bad idea, that it can destroy your email marketing and you should never do it. What these articles are talking about is spam, and on that particular topic, they’re […]
How to increase B2B Cold Email Response Rate?
A marketing campaign that leverages outbound email can be incredibly effective in generating new sales leads and building key relationships with B2B companies. Marketing and sales teams often struggle to increase the response rate of their cold email campaigns. No matter what your campaign goals are, without creating content that generates a response – your […]
Convert Your Cold Calling List into an Email List
Are you still using a cold calling list as part of your outbound marketing strategy? If so, the next question has to be…why? Cold calling pretty much died with the advent of caller ID. And if it didn’t, it’s been on life support at best.
The Anatomy of Email Marketing Campaigns: Starts with Strategy | Clickback
In the anatomy of email marketing, strategy is no question the “brain”. Ultimately when you’re planning your email marketing strategy, you are drawing from what you know to ensure a straighter (more informed) path to success. The plan starts with knowing the 2 most important factors
7 Tips On How To Avoid Spam Filters
Here a few tips on how you can increase your emails’ chances of making it to the inbox – avoiding the pesky barrier of spam filters.
