Effective B2B SaaS Marketing Strategies for Strong Growth
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects.
Best Practices to Send Cold Emails in 2022
If you send cold emails or have historically, you probably know how important it is to warm-up your IPs and Domains for increased deliverability. But do you know what happens if you skip this critical step and just start sending?
Best Outreach Email Tool to Grow Your Business
Cold email outreach is an extremely effective way to generate B2B leads. The problem is that it can be hard to find a tool that will give you the best results. Most email platforms simply don’t allow you to send emails to cold lists, so you can’t just open Gmail or Outlook and send from them.
Outreach Email Automation 101: What It Is and Why You Need It | Clickback
You likely know what marketing automation (MA) software is, and you’re probably also familiar with the concept of an outreach email. But in case you don’t know: Marketing Automation (MA) is the application of technology in campaigns that aim to maintain a personalized contact with the customer based on the immediate and progressive response to […]
Comparing Email Open Rate Benchmarks | Opt-in vs. Cold List | Clickback
Before you compare your email open rate benchmarks with the “average” in your industry, marketers need to set internal goals tied to results. Add email open rate benchmarks to click…
5 Surprising Cold Email Statistics for Better Campaigns
Getting cold prospects to open and respond to your emails takes a concentrated effort. The following cold email statistics will give you a benchmark to measure your success. Even if your products and services are a perfect solution to their needs, their guard is up simply because to them, you’re a stranger. In the world […]
Cold Email Call to Action Strategy: How to Create Impactful CTAs | Clickback
Cold emails can be a cost-effective way to generate new leads and, if done right, can be the underlying strategy of a very successful B2B outreach campaign. In a recent HubSpot demand generation report, 53% of marketers said that email has been the most effective channel for their early-stage lead generation efforts. The goal of […]
Cold List Email Marketing: Send Bulk Campaigns (Without Spamming) | Clickback
Sending high-volume cold email campaigns isn’t difficult. In fact, it’s extremely easy. The difficult part is doing it without getting your messages flagged as spam and tossed in a junk folder. Or worse, getting yourself blacklisted. You can bring in enormous amounts of leads with cold email marketing, but if you want to make it […]
Empathy in Content Marketing: How and Why It’s Critical | Clickback
It’s been around 2 years, and the world has been turned on its head due to the COVID-19 crisis. That includes marketing, too – we’ve all had to adapt to a new status quo and find different ways to keep our businesses thriving. As marketers, emotion is one of our biggest tools. We’re always trying […]
How to Measure, Analyze and Understand Email Campaign Key Metrics
Here are a list of email campaign key metrics you could (and should!) be tracking, and why it’s worth it to “dig deep” to ensure future success.
