Minimizing Your Email Marketing Unsubscribe Rate
It can be disheartening when people opt out of your email marketing. Having a high unsubscribe rate is a very fixable problem. In fact, you can minimize the number of people who opt-out. The question though, how do you go about doing it?
10 Cutting-Edge, B2B Lead Generation Tactics
B2B Lead generation tactics form the core of what marketers do, and they’re always changing. There are some staples, such as blogging and email nurture campaigns, that are tried and true. Everyone does them because they work.
Spam Trigger Words: How to Avoid the Junk Folder
When you send an email, it gets scoured by not just one but multiple spam appliances – one associated with your email provider, and one associated with the recipient’s. One of the things these spam filters do is to scan your email for words and phrases that are typically used by spammers.
Creating Cold Emails That Convert: A Beginners Guide
In this guide, we’ll cover everything – from sourcing cold contacts and cleansing your list, through creating email content and landing pages that resonate with your contacts, all the way to the moment they enter your funnel and you can push them into your marketing automation or CRM software.
How to Send Mass Email Successfully: A Step-by-Step
On the surface, it seems like mass emailing is simple: write up an email and send it to as many people as possible. In theory, that could work. The reality is that it’s a recipe for failure.
Marketing Email Follow Up : Examples and Tips
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects.
Unsolicited Email Marketing – Is It Legal?
Sending unsolicited email marketing campaigns is legitimate. It is a common misconception: ‘Cold email is dead.’ It’s not dead, still very much alive and used by many as a prevalent marketing channel. If it were dead, we at Clickback wouldn’t be successfully helping thousands of companies worldwide send cold emails.
4 Email Marketing Benefits for Your Brand
Email marketing, It’s been around for about 40 years. Yeah, that’s a heck of a long time. In fact, it’s still one of the most effective digital marketing tools to date. Hard to believe, I know. Why has it been so successful? Email marketing benefits remain strong. In short: emails are an easy way to maintain a connection with anyone.
How to Write a Cold Email Quickly and Effectively Every Time
How to write a cold email? It’s the first question we often ask ourselves when we start a new campaign. It’s easy to fall into the trap of writing too much once that momentum gets going. Therefore, your content needs to be strong, and well-drafted to catch your recipient’s attention – and keep it. Here’s a step-by-step guide you can use when determining how to write a cold email campaign.
3 Steps to Achieve a Successful Cold Email Campaign
A Cold email Campaign can be very effective and it’s one of those things that seems simple, but once you dig into it you find a lot more than expected. In theory, you just load up your list of cold contacts, assemble your email, and pull the trigger.
