Email Address Verification Services: Do You Need It?
Email lists are like dirty laundry – after a certain amount of time, they need to be cleaned. But it’s not just about maintaining the hygiene of your data. Bad email addresses can deteriorate your email deliverability and make it nearly impossible for your message to reach a potential lead’s inbox. So how do you know […]
B2B Lead Generation Companies: The 3 Key Questions to Ask
The rolodex. Most companies used to have one strategically placed on every desk next to the phone. And boy, did you feel important if your name was on one of those paper stocks. But, it’s rare to see them anymore. They died … along with video cassettes, the rotary phone, floppy discs and cassette tapes. Why […]
3 Reasons Why Lead Management Software Can Double Your Marketing Results
Leads. No matter how you look at it, they are necessary for growth. Unfortunately, only a very small percentage of buyers will take little effort to close as they come in knowing what they want and are “ready to buy.” Such quick-wins don’t happen often. This forces marketers to be savvier in the way […]
How to Make Money With Email Lists
This may be one of many blogs you’ve read about how to make money with email lists—both opt in and bulk lists. If so you’ve probably read about compelling offers, clever subject lines, limited time techniques—and more. If your company sells products through complex buying and selling processes, none of the above “best practices” are […]
Why Email Matters and How It Can Help Lead Generation
The inexperienced think, “email is dead.” They think emails don’t get read. Emails don’t help businesses generate leads. And only simply add to the already cluttered inbox. Or, end up in a recipients’ junk or trash folder. Well, we hate to burst these naysayers’ bubble, but they are just plain wrong. Now that isn’t to […]
Propel Your Business Forward with Outbound Email Marketing
Purchased email lists can definitely be thought of as a double-edged sword. If used correctly it has the power to foster strongly connected business relationships with potential customers driving leads and sales for your organization. But, some classify purchased email lists as the underbelly of sales and marketing, packed with companies using offshore, low-cost data […]
5 Ways to Maintain a Healthy Email List
No matter how you look at it, quality data is your lifeline. It can bring in new leads and more sales for your business. Recent findings from Experian’s 2015 Data Quality Benchmark report cite that 81% of marketers agree that data is critical to their success with 78% of companies confirming that they have encountered […]
4 Steps to Launch an Effective Email Lead Generation Campaign
Lead generation is the top challenge for B2B companies with 41% of marketers ranking it as their primary corporate objective. However, in an age of texting, tweeting, selfies and all around too much information, how do we cut through the proverbial clutter to generate more leads and make our words count?
5 Simple Steps to Boost Email Campaign ROI
For some organizations, generating leads from an email campaign can turn into a game of chance – and an expensive one at that. Yet the problems which create lead-generating campaign costs that are too high and return that is too low are less complicated than you might think. Consider taking these five simple steps to […]
The 6 Dos and Don’ts of an Outbound Email Campaign
Is your B2B email lead generation (ELG) campaign strategy not producing the number of leads that you require to grow your business? If your business lacks leads, your chosen email sending software might be the problem, not necessarily the lead generation strategy itself. Because even the most solid lead gen plan can’t work without a […]
