Spam Trigger Words: How to Avoid the Junk Folder

When you send an email, it gets scoured by not just one but multiple spam appliances – one associated with your email provider, and one associated with the recipient’s. One of the things these spam filters do is to scan your email for words and phrases that are typically used by spammers.
Creating Cold Emails That Convert: A Beginners Guide

In this guide, we’ll cover everything – from sourcing cold contacts and cleansing your list, through creating email content and landing pages that resonate with your contacts, all the way to the moment they enter your funnel and you can push them into your marketing automation or CRM software.
How to Send Mass Email Successfully: A Step-by-Step

On the surface, it seems like mass emailing is simple: write up an email and send it to as many people as possible. In theory, that could work. The reality is that it’s a recipe for failure.
Marketing Email Follow Up : Examples and Tips

When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects.
Unsolicited Email Marketing – Is It Legal?

Sending unsolicited email marketing campaigns is legitimate. It is a common misconception: ‘Cold email is dead.’ It’s not dead, still very much alive and used by many as a prevalent marketing channel. If it were dead, we at Clickback wouldn’t be successfully helping thousands of companies worldwide send cold emails.
4 Email Marketing Benefits for Your Brand

Email marketing, It’s been around for about 40 years. Yeah, that’s a heck of a long time. In fact, it’s still one of the most effective digital marketing tools to date. Hard to believe, I know. Why has it been so successful? Email marketing benefits remain strong. In short: emails are an easy way to maintain a connection with anyone.
How to Write a Cold Email Quickly and Effectively Every Time

How to write a cold email? It’s the first question we often ask ourselves when we start a new campaign. It’s easy to fall into the trap of writing too much once that momentum gets going. Therefore, your content needs to be strong, and well-drafted to catch your recipient’s attention – and keep it. Here’s a step-by-step guide you can use when determining how to write a cold email campaign.
3 Steps to Achieve a Successful Cold Email Campaign

A Cold email Campaign can be very effective and it’s one of those things that seems simple, but once you dig into it you find a lot more than expected. In theory, you just load up your list of cold contacts, assemble your email, and pull the trigger.
Can I Send to Purchased Email Lists?

When you’re looking for a quick way to scale your database, purchasing a high-quality list is the way to go. The only limitation is how many contacts you want to buy. Some marketers (and executives) are hesitant to work with Purchased Email Lists.
What Do You Know About Cold Email Outreach?

If you send cold emails or have historically, you probably know how important it is to warm-up your IPs and Domains for increased deliverability. But do you know what happens if you skip this critical step and just start sending?