What to Know Before You Buy an Email List and Send to It
Don’t buy an email list. That’s what many decide to do. But a lot of the business owners we talk to are frustrated because they’ve done everything right. They’ve built a well-targeted website and filled in all of their social profiles. Their content is value-heavy and SEO optimized. But they’re still not achieving increased lead growth. […]
3 Amazingly Effective Ways to Succeed at Lead Nurturing
If we had our way, all of your leads would come sales-ready, no lead nurturing required. But in the real world, the leads you generate often run the gamut from red hot to ice cold. The trick is to pinpoint the current position of each lead in the buying cycle. Then provide a helping hand […]
4 Ways to Speed Up Your Email Content Creation and Get People to Read What You Write
Email marketing is a great vehicle for lead generation — one that deserves premium fuel. That’s where content creation comes in. Content creation is what fuels your email lead generation campaigns, as it keeps you top of mind with existing customers, who share your content and send you referral business. And it helps to build […]
How to Use Search Engine Marketing for Success
Ranking high in organic search is a great way to ensure relevant traffic reaches your website. But ranking organically can take ages, and in today’s world of instant gratification, who has time to wait? Luckily, search engine marketing can help you climb through the ranks, virtually overnight. The Magic of Search Engine Marketing Search […]
5 Quick Lead Generation Tips You Can Use in Your Next Email Campaign
For 89 percent (Source: Mailigen) of marketers, email has become the primary channel for lead generation. But just sending emails isn’t enough; you need a foolproof strategy. Here are five lead generation tips that will boost the effectiveness of any email campaign. #1: Personalize Your Sender Name and Subject Line No matter how targeted your content may […]
Why Your Email Design is Key to a Killer Campaign
When creating an email campaign, it’s easy to get hung up on the content. As they say, content is king. But if your email design induces headaches or your content doesn’t display properly, what’s the point? Here are 10 ways you can ensure your email design templates make for killer email campaigns. Use a Branded Email […]
How to Better Align Sales and Marketing to Close More Leads
Sales and marketing have traditionally operated in separate bubbles. However your sales and marketing teams should be reading from the same page or you’ll likely sacrifice efficiency, growth and revenue. So, what’s the secret to aligning sales and marketing for increased sales conversions? Check-put these five points: 1. Get Buy-In Sales and marketing don’t always work together. Heck, sometimes they hardly understand […]
Get to Know the 6 L’s to A Winning Lead Gen Strategy
Business growth requires a winning lead gen strategy. But you also need to convert those leads into loyal customers. Let’s look at the six Ls of lead gen and how those components combine for a strategy that not only generates leads, but also pushes them through the sales funnel towards conversion. Lead Capture Lead capture […]
How to Convince Your Boss About a New Digital Marketing Strategy
Convincing your boss to adopt a new digital marketing strategy requires more than finesse. It requires facts and figures, actual proof of ROI. Why? Because when it comes down to it, your boss cares about one thing and one thing only – the bottom line! Here’s how to convince your boss that a new digital marketing […]
6 Growth Hacking Tricks to Help You Succeed at Lead Gen
As a business, you’ll sometimes experience stagnant lead growth. There’s no need to despair. Just follow these six growth hacking tricks to fill your funnel with new leads even faster. 1. Write Impactful Headlines Whether you’re writing subject lines for an email or headlines for a blog topic, the idea is to get people to engage […]
