Cold Email Marketing versus Email Marketing: What’s the difference?
There are two main strategies when it comes to email marketing. These two consist of Cold Email Marketing and Email Marketing. Although they may sound similar, there are two very different approaches that should be looked at.
How a Spam Checker Can Save Your Cold Email Marketing Campaigns
When you send a cold email, you need your message to resonate with the reader. It’s important to have a strong message. However, it’s even more important to have a quality spam checker to deliver it properly.
How to Start a Cold Email in 4 Super Easy Steps
When thinking about how to start a new cold email there isn’t a perfect formula. Cold emails can be one of the best ways to start a conversation. Just don’t expect results on the first send. Here’s how to start a cold email.
Protect Your Sender Score Reputation by Following These 5 Steps
The sender score is much like a credit rating, only instead of determining loan eligibility. It determines the ease with which your email campaigns reach their intended contacts. A bad sender score is, historically, the number one reason your email campaign never reaches the inbox.
Cold Email Deliverability Best Practices: How to Get Your Message into Inboxes
Email deliverability is something that B2B marketers should know a lot about, but often don’t. After all, how often do you think about what happens between hitting “send” on an email, and when it lands in the recipient’s inbox? Here are some best practices that will help you maximize your deliverability.
How to Warm Up a Cold Email List and Generate New Leads
Cold email lists. What are they? It’s a targeted list of contacts that you can either purchase or acquire from a reputable data provider. How do you warm them up? It’s a good question. And it’s what we’ll be talking about in depth here.
Cold Email Copywriting: How to Craft the Perfect Outbound Email
Cold email copywriting is half art and half science. Whether you’re sending to one prospect or thousands, you need to deliver the best email you can. It’s much harder than nurturing warm leads, because at each step of the way, you need to convince your contact to keep going and remain interested.
The 3 Keys to Highly Targeted Lead Generation
Keeping a steady stream of top-of-funnel leads flowing through your pipeline doesn’t have to be a grueling process. With the following lead targeting strategies, you can tweak your game plan to include proven tactics that have the power to grow your business’ revenue.
Minimizing Your Email Marketing Unsubscribe Rate
It can be disheartening when people opt out of your email marketing. Having a high unsubscribe rate is a very fixable problem. In fact, you can minimize the number of people who opt-out. The question though, how do you go about doing it?
10 Cutting-Edge, B2B Lead Generation Tactics
B2B Lead generation tactics form the core of what marketers do, and they’re always changing. There are some staples, such as blogging and email nurture campaigns, that are tried and true. Everyone does them because they work.
