How to Convert Website Visitors into Customers
When someone visits your website, what’s your strategy for converting them into a paying customer? If you don’t have a concrete strategy – or if your current tactics aren’t generating enough leads – we’ll show you how to convert those website visitors into leads. We’ll also show you a way to capture leads […]
How to Create Cold Emails That Get Responses
There’s an ongoing debate in the marketing world: is cold email dead or thriving? The answer is somewhere in the middle. Since the rise of the inbound marketing trend, it’s become much less common. It’s not dead, though – and it remains incredibly effective. The problem is that it’s very easy to get it […]
Analyze Your Marketing Lead Sources to Drive Growth
How are your lead generation efforts performing? If they’re doing well, that’s great – and you can use data on your marketing lead sources to perform even better. If they’re not going so well, don’t worry. We’ll show you how to get back on track. Knowing where your leads are coming from is […]
A New Way to Record Website Visitors and Find B2B Leads
Keeping your funnel topped up with leads is a crucial task for marketers – and it can be a challenge. With a plethora of different tools and approaches available, drilling down to the most effective way to generate valuable leads is no small task. Here’s a list of some of the typical strategies marketing teams use to collect leads…
How to Track Website Visitors and Turn Them into Warm Leads | Clickback
Your website visitor traffic is up, but your lead generation numbers seem stagnant. The excitement of your organic traffic growth chart quickly fades as you realize that it’s not generating the number of new B2B leads you had hoped for…
Struggling with Leads? Align Your Email Funnel to the Buyer’s Journey for Dramatic Results
Creating effective email campaigns is as much science as it is art. One of the most useful tools in the marketing space is understanding the buyer’s journey. In a nutshell, it’s a visualization of the steps that a prospect takes to go from having never heard of you to becoming a paying customer. […]
Lead Qualification: How to Focus on the Best Leads You’ve Got | Clickback
Turning leads into customers is the primary goal of most companies, but not all leads are created equal. Some are much more likely to close than others – and some will never close at all. Sorting and prioritizing them is called lead qualification, and it’s an immensely powerful process when done right. There […]
Generate Blog Traffic (and Leads) with These 5 Tactics | Clickback
Everyone wants more traffic. The more pairs of eyes you can get on your blog, the more traction your brand will gain. In turn, more engagement means better Google rank, more articles being shared, and more conversions. In other words, traffic begets traffic. Plus, the more traffic you have, the more visitors you […]
Lead Scoring: How to Qualify Prospects and Boost Close Rate | Clickback
Imagine the perfect B2B relationship for a vendor: long-lasting (possibly to the extent of being cross-generational), highly lucrative, minimally stressful, and deeply satisfying. What’s the secret to cultivating that type of relationship time and time again?
The Trick to Building a Great Cold Marketing Email List
Imagine the perfect B2B relationship for a vendor: long-lasting (possibly to the extent of being cross-generational), highly lucrative, minimally stressful, and deeply satisfying. What’s the secret to cultivating that type of relationship time and time again?
