4 Questions to Ask About Your ISP and Email Platform Before Sending Cold Email
If you’re considering sending cold email campaigns, congratulations – you’ve happened upon one of the most effective and least-used modern marketing techniques. Don’t go jumping in with both feet yet, though. You might be thinking that you can just load up your contact list into your Outlook, Gmail or whichever platform you use and […]
9 B2B Blog Ideas to Get the Creative Juices Flowing
If you contribute to a B2B blog, you’re probably aware that coming up with new B2B blog ideas isn’t always an easy task. You found your way to this blog post seeking some assistance, after all. Mild ribbing aside, coming up with new blog ideas is no simple task – sure, as a content […]
How to Generate More Leads Though B2B Email Marketing | Clickback
Email marketing has been around forever, and it’s certainly not going anywhere. That’s because it works. How well it works is determined by a number of factors. In this post, we’ll cover those factors and what you can do to generate more leads. By the end of this article, you’ll have a solid […]
Ideas for Marketing Videos You Can Use Right Now
If you’ve paid attention to trends in the marketing world over the last few years, then you’ve probably noticed that video has become a major player in the content space. Video is a great way to engage your website visitors. It’s a digestible way to engage with complex topics, search engines love it, and […]
Wrap-Up: Our Best Posts of 2019
It’s been a big year for us here at Clickback. We reached a new milestone: our customers have sent over 6 billion emails using our Clickback MAIL platform, which translates to quite a lot of marketing material. Speaking of our software, we made a wide range of major changes to it in 2019, all with […]
Clever Marketing Ideas and What You Can Learn From Them | Clickback
From Don’t Squeeze the Charmin to Old Spice’s “Smell Like a Man, Man”, there have been some amazingly clever marketing ideas over the years. A lot of them come from the B2C space, and it can be hard to translate that into workable concepts for B2B. Let’s take a look at some of […]
7 Email Marketing Mistakes to Avoid
There’s plenty that can go wrong with an email marketing campaign. Email’s been around for a long time, but people still make plenty of mistakes. When your emails are full of errors, you’re undermining your own authority and professional impression. Here are some of the most common or important email marketing mistakes to […]
Email Lead Generation Landing Page Best Practices | Clickback
Email lead generation is powerful, but it doesn’t boil down to just the content in your email itself. You also need to have an awesome landing page for the recipient to convert on. It’s a key part of lead generation. This post will help you create rock-star landing pages for your lead generation […]
How to Start a Podcast for Your Business (Including Editing Tips!) | Clickback
Podcasts are playing a more and more important role in marketing. Not only are they a viable advertising platform, they’re a great opportunity to build brand authority and awareness. On top of that, they’ve begun to play a major SEO role. In this post, you’ll find everything you need to start a podcast […]
7 Types of Content Marketing You Can Use to Boost Engagement | Clickback
Content marketing has cemented itself as a major part of companies’ marketing strategy, especially in the B2B world. It’s an impactful way to build brand authority and help collect and nurture leads. It’s also time-intensive, and there are a lot of ways to go about it. Here are seven types of content marketing […]
