Is Email Marketing Still Effective in 2020? Absolutely – Here’s How | Clickback
There’s no denying that the landscape of digital marketing is different these days. With so many new ways to market your products, is email still relevant? The answer is: absolutely. Email is one of the longest-standing marketing channels still used today, and for good reason. Email’s great for nurturing campaigns, of course, but […]
3 Successful Email Marketing Strategies Guaranteed to Boost Your Campaigns | Clickback
Consistent improvement is one of the core factors in successful marketing. Regardless of which channels you use, trends and tactics shift constantly. This holds true for email as well. There are numerous ways you can leverage email, depending on what you’re trying to achieve. Here’s our breakdown of the top 3 email marketing strategies you […]
What are Lead Generation Campaigns? Email Lead Generation Explained | Clickback
There’s hardly a marketer out there who isn’t familiar with using email. Between newsletters, nurturing, promotions and all the rest, email is one of our go-to tools. Lead generation campaigns, on the other hand, are an extremely useful method of actually generating leads with email. The name gives it away a little, doesn’t it? Let’s […]
Email Engagement: 4 Tips to Avoid Spooking Your Contacts | Clickback
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps…
What the Best Lead Generation Emails Do (That You Might Not Yet)
Today’s B2B marketers are faced with many challenges surrounding their digital reputation. This includes maintaining a healthy sender reputation in the eyes of internet service providers (ISP’s) to keep email deliverability rates high. Spam traps…
6 Email Proofreading Tips to Polish Your Campaigns
Proofreading is a major step that sometimes gets glossed over when creating email campaigns. Not only is it important to iron out any spelling and grammar errors, you can often make your content more powerful when proofing as well. It can be challenging to force yourself to sit down and scour every detail of […]
Ideal Customer Profiles for B2B: How to Create and Leverage Them | Clickback
Knowing exactly who your ideal customers are might seem like a given. Some marketers don’t give it much thought, though – some adopt a “whoever buys our product is the right customer” mentality. That attitude doesn’t help you target people who are most likely to purchase, though. Effective marketing requires an ideal customer profile (ICP) […]
Choosing the Best Landing Page Builder for Your Campaigns | Clickback
It’s all too easy to spend plenty of time carefully crafting a killer email campaign, only to end up linking to your home or product page. Landing pages are a critical part of your email campaigns, even if they aren’t actually part of the email itself. Here’s our roundup of the best landing […]
Create More Impressive Campaigns with Video Email Marketing | Clickback
If you’re familiar at all with the world of digital marketing, then it’s impossible to ignore the importance of video. It seems like you can’t read anything about digital marketing without the topic of video coming up – I mean, you’re reading a blog post about it right now. The truth is, video is one […]
Sustaining Your Business During the Pandemic: What’s Working for B2Bs
For many of us, at the time of writing it’s been a challenging year so far. Business as we know it has largely been turned upside down by the ongoing COVID-19 pandemic. We’ve sadly seen many businesses struggling, but there are also many that are staying afloat, and some are even thriving. Let’s look at […]
