How to Generate Leads from Email Marketing
There’s an absurd amount of information and strategy out there around email. It makes sense; you can do a lot with email. After all, all the B2B leads out there have one. Mostly, you’ll find people talking about nurturing campaigns, newsletters, and all sorts of inbound-marketing email tactics. Those are perfect strategies for after the […]
B2B Outbound Marketing Strategies You Can Use Right Now | Clickback
For years, there’s been a rift in the marketing world. Inbound methodology has taken the spotlight, and outbound has fallen by the wayside. But by ignoring outbound, marketers are missing out on a powerful set of tools. Inbound is powerful and effective, of course, but just because you leverage inbound, that doesn’t mean you can’t […]
Why is Email Deliverability Important?
This blog is all about email marketing, and we’re always going on about the importance of “email deliverability.” Why? Not only is it important, it’s a make-or-break metric for any email marketing campaign. It’s also one of the more obscure ones. Fortunately, it’s actually pretty easy to understand. What is Email Deliverability? Before we look […]
The Best Cold Email Approach for Generating Leads
There are a surprising amount of factors that go into a successful cold email campaign. In addition to all the usual concerns inherent in email marketing, you need to worry about actually getting your campaigns into inboxes. It can seem challenging to create a campaign that covers all the technical requirements for high deliverability and […]
How B2B Sales Marketing Can Help You Convert More Leads into Customers | Clickback
Far too many companies treat their B2B sales and marketing departments as two completely separate entities. Marketing generates leads and sales closes customers – never the twain shall meet. However, siloing departments like this can cause friction in your brand’s messaging and result in high quality leads being left on the table. Instead, […]
How to Send Email to Cold Contacts: Everything You Need to Know | Clickback
You know what they say: there’s no second chance at a first impression. Consider cold email subject lines your first handshake or ice-breaker, and that’s why a compelling subject line is vital to your overall email marketing strategy.
Email Double Opt-In: Best Practices and Strategies
Double opt-in is a relatively new sign-up method in email marketing, as opposed to single opt-in. There are advantages and disadvantages to both. Depending on the context, you’ll want to use one or the other. Selecting the right opt-in approach for your campaigns is an important part of generating leads in general. Let’s take a […]
9 Email Design Tips to Make Your Campaigns Stand Out | Clickback
Email design can be challenging. How do you make your email stand out from all the rest? If you’re pursuing cold email lead generation, it’s extra difficult because you also need to make sure you’re not setting off spam filters. It’s a bit of a balancing act, because you want a spiffy email that […]
How to Design a Killer Landing Page That Drives Conversions | Clickback
Whether it’s a landing page, email, blog, or anything else, a blank page can be intimidating. Many marketers naturally want to include every last bit of pertinent information on their landing pages, and that’s understandable. A great landing page doesn’t necessarily include everything, though. It’s important to carve away information that isn’t directly going to […]
How to Use Case Studies in Your Marketing: 7 Actionable Strategies | Clickback
Case studies are an often-overlooked tool in the marketer’s arsenal. Sure, they can be a little tedious to create, but once you have it, a case study can be one of the most persuasive pieces of content you have. So what do you do with it? Most marketers slap a CTA on their website, put […]
