Understanding the B2B Marketing Funnel for Email Lead Generation | Clickback
The marketing funnel is an extremely useful tool for visualizing your marketing strategies and your customers’ journey. It’s a bit different depending on the context of your business, though, and understanding the B2B marketing funnel is an important step towards successful campaigns of all types. Let’s take a look at the funnel and how email […]
How to Write a B2B Email that Drives Opens and Clicks | Clickback
As marketers, we’re pretty keenly aware of how valuable email can be. It’s been around for quite a while now, and it’s every bit as important to marketers today as it always has been. For all that, there are still plenty of people who haven’t got the hang of writing B2B emails that actually get […]
Simple Email Campaign Optimization Techniques
Email is a big piece of the pie when it comes to marketing, engaging prospects, and acquiring new customers. However, there are lots of email campaign optimization best practices that many businesses don’t know about, and these could make or break your campaigns.
B2B Startup Marketing Strategies to Scale Up Quickly
So you’re a B2B startup looking to grow. You’ve got a website, a solid product, and a whole lot of motivation. What you don’t have is traction. How can you take your B2B startup from zero to hero? Googling keywords for your industry gives you results that are dominated by the established major players. Ranking […]
What Effective B2B Email Marketing Looks Like
It’s certainly been a rollercoaster of a year for marketers everywhere. We’ve had to adapt to a whole new paradigm, and digital marketing is a major part of that. With so many businesses making the switch to primarily digital marketing, the overall landscape of marketing has shifted. Email’s always been a key component in many […]
How to Fix Bounce Rate Issues in Email Campaigns
Bouncing isn’t fun (at least not the email kind). It can get frustrating when you send awesome campaigns and watch huge chunks of it bounce right off problematic addresses. If your emails are bouncing too much, you’re causing and compounding problems for yourself. Fortunately, there’s quite a lot you can do to fix that. Your […]
Sending Unsolicited Emails: Marketing Faux-Pas or Secret Weapon? | Clickback
Sending unsolicited emails is always a contentious topic in the marketing world. Some regard it as an outdated method that should be retired. Others see it as a secret weapon that gives them an edge. There’s also sometimes confusion around what unsolicited email actually means. Isn’t that just spam? There’s a difference, though. Let’s take […]
Why Sending Mass Email with Gmail Doesn’t Work (and What Does) | Clickback
When it comes to B2B email marketing, it’s all about the quality of the content you deliver to your audience. This is easier said than done, as the perceived value of your content will differ between prospects. Even an ultra-targeted email list…
The Ultimate Guide to Decreasing Cost Per Lead Across the Board | Clickback
The ultimate goal of every marketer is to generate as many leads as possible, for as little cost as possible. But if your cost per lead is high, the amount of leads you can get within your budget is capped. Regardless of what channels you’re using, optimizing your cost per lead should be a priority. […]
Combine Targeted Email Marketing with Outbound to Crush Your Lead Goals
Targeted email marketing is a proven tactic for growing your leads. Building a relationship with your recipients with highly-customized and personalized emails is powerful. Bulk outbound email is, likewise, a proven, powerful tactic. At first glance, it seems that these two methods are polar opposites. How can you create messaging tailored straight to the recipient […]
